SOURCE: EffectiveUI


March 29, 2011 09:30 ET

EffectiveUI and Tatra banka Turn Customer Insight Into the First iPhone Banking App in Slovakia

Customer Insight Drives Strategy for Mobile Banking Application

DENVER, CO--(Marketwire - March 29, 2011) -

News Facts
EffectiveUI today announced the Tatra banka iPhone application -- the first of its kind available to Slovakian consumers. Tatra banka, the leading commercial bank in Slovakia, looked to EffectiveUI to help guide the strategy and creation of the application, including design and development.

Mobile Strategy combined with Innovation
Answering demand from its customers, Tatra banka aimed to not only be first to market with a mobile banking application on the iPhone, but also "right to market" by focusing on its customers and what they need from a mobile banking application. The bank turned to EffectiveUI, a full-service user experience agency to help convert customer insight into a compelling, powerful application.

By incorporating user needs and goals throughout the custom application process, the application provides a convenient way for customers to perform banking transactions from anywhere. The Tatra banka iPhone app has been widely adopted, with more than 6,700 downloads in the first month of availability.

"The usability, scale, and magnitude of the Tatra banka iPhone application surpasses many other mobile banking applications available in the region today," said Branislav Jarábek, head of electronic distribution channels development department, Tatra banka. "EffectiveUI helped implement a mobile strategy with an app that gives us a competitive edge while retaining loyal customers."

User-Centered Approach
In order to identify key features and maximize the user experience, EffectiveUI crafted the design based on user analysis provided by Tatra banka's own extensive research and data.

The interface was designed to provide a consistent experience with Tatra banka's online banking system, but also took into consideration the way customers use their iPhones by offering easy access to the most common banking tasks and keeping menus high-level. Customers can quickly:

  • Make payments in real time
  • Check online balances on the accounts and credit cards
  • View online account and credit card transactions with full details
  • Repay outstanding balances on the credit card
  • Access message inbox
  • Locate ATMs and branch locations
  • Look up current exchange rates

Developed with iOS, the Tatra banka iPhone application also incorporates important security features that keep customers' information safe. An authentication and authorization mechanism based on chip card's EMV CAP/DPA functionality is built in, and strong encryption keeps online banking transactions secure. Closing the application automatically logs the user out of the system, providing an added level of security.

"Tatra banka had the right mindset in focusing on not only innovation, but also customer needs when they envisioned this application," said Rebecca Flavin, CEO, EffectiveUI. "Working with this client across geographies and languages, together we created a critical brand touchpoint that provides utility and value for the bank's customers."

Supporting Resources

About EffectiveUI
Founded in 2005, EffectiveUI is a user experience agency that creates custom Web, desktop, mobile and touch-enabled applications. Our expertise in customer research/insight, strategy, design and development helps companies improve their digital interactions with customers. Some of today's top brands, including Boeing, TIAA-CREF, AAA, National Geographic, eBay, GE Health, Navy Federal Credit Union, Qwest Communications and American Greetings, have worked with EffectiveUI to increase customer satisfaction and loyalty through digital experiences. Inc. magazine has named EffectiveUI to its annual list of America's fastest growing private companies -- the Inc. 500 -- for two consecutive years.