SOURCE: EffectiveUI


October 03, 2011 11:18 ET

EffectiveUI Underscores User Experience at Upcoming Industry Events

Kicking Off With Adobe MAX, Award-Winning User Experience (UX) Agency Brings Thought Leadership to Six Upcoming Conferences

DENVER, CO--(Marketwire - Oct 3, 2011) - Demonstrating thought leadership in user experience (UX), EffectiveUI will participate in a number of upcoming conferences including Adobe MAX, Android Open Conference, Web 2.0 Expo/NY, Forrester's Consumer Forum, AnDevCon II and ad:tech NY. Several EffectiveUI team members are presenting sessions at these conferences showcasing the importance of user experience. Dates and full details are included below.

October 3-5
Adobe MAX, Los Angeles, Calif.
EffectiveUI will exhibit at booth 419 and offer perspective on user experience in two conference sessions:

  • RJ Owen, senior software architect, will present "Flex and Flash in an HTML5 and Native App World" focused on the strengths and weaknesses of these technologies on Tuesday, October 4 at 8:30 a.m. in room 502B.
  • Anthony Franco, president and co-founder, will participate in a panel presentation, "Positioning Flex and Flash in a World with HTML5" which covers how and where Adobe Flex and Flash can be positioned as winning enterprise rich Internet application (RIA) technology solutions. This panel is scheduled for Tuesday, October 4 at 1:00 p.m. in room 511A.

October 9-11
Android Open Conference, San Francisco, Calif.
Tony Hillerson, software engineer, and Juan Sanchez, experience architect, will present "Designing an App from Idea to Market," a workshop focused on designing a good user experience for the Android platform. The session takes place at 1:30 p.m. on Sunday, October 9, in Grand Ballroom B.

October 11-13
Web 2.0 Expo/NY, New York, N.Y.
Anthony Franco and Michael Salamon, lead experience architect, will present "Design Essentials for Executives -- Behind the 'Magic'" focused on helping executives, whose focus isn't just the digital side of the business, understand the basics behind why designers make the decisions and recommendations they make. This presentation is scheduled for 1:30 p.m. on Tuesday, October 11 in Conference Room F.

Additionally, EffectiveUI will exhibit at booth 193.

October 27-28
Forrester's Consumer Forum, Chicago, Ill.
Peyton Lindley, executive director, experience design, will present a Guest Executive Forum session on "Client/Agency Collaboration: Lessons from the Field." The session takes place in Continental A at 11:30 a.m. on Friday, October 28.

In addition, EffectiveUI will exhibit at booth 301.

November 6-9
AnDevCon II, Burlingame, Calif.
Tony Hillerson will present a class titled "SCM for Android Developers Using Git," focused on why Git is different, and what that difference means to Android developers. This class will take place on Monday, November 7 at 3:15 p.m.

November 8-10
ad:tech NY, New York, N.Y.
Anthony Franco will present "User Experience Matters: Making Sure Digital Experiences Don't Suck," a hands-on session walking attendees through a series of best practices and case studies to demonstrate to marketers how to ensure users' experiences meet ever-increasing expectations. This presentation will take place on Wednesday, November 9 at 2:45 p.m.

Supporting Resources

About EffectiveUI
Founded in 2005, EffectiveUI simplifies complex experiences, bringing value to people's lives. By researching and articulating user needs, our team of customer insight, design and development experts create custom applications that improve digital interactions and enhance emotional engagement with a company and brand. Focusing on customer insight, EffectiveUI has worked with some of today's top companies -- including AAA, Boeing, National Geographic, Discovery Channel, eBay, GE Health, Navy Federal Credit Union, CenturyLink, TIAA-CREF and American Greetings -- to provide a strategic vision and to increase revenue, brand awareness, customer loyalty and usability.

To learn more about EffectiveUI, visit, send an email to or call 888-310-5327.