SOURCE: EffTec International, Inc.

November 20, 2014 09:30 ET

Efftec International Announces a Rapid 600% Growth of New User Downloads - Implements In-App Advertising and Strategic Partnership Programs

TULSA, OK--(Marketwired - Nov 20, 2014) - Efftec International, Inc. (OTC: EFFI), a holding company focused on direct acquisitions and development of growth industries, is pleased to announce that since the updated release of the PotSnob iOS mobile app, the number of new user downloads has grown over 600%. To further expand upon this initial success, the company is now planning a comprehensive marketing program to drive new user acquisition as well as moving forward to implement additional monetization opportunities to increase future revenue potential from the app.

In the coming weeks, the company plans to implement in-app advertising and will begin programs across several leading mobile advertising networks. Furthermore, we are also pursuing a number of additional strategic partnerships & revenue sharing opportunities with other companies in related verticals, following the success of our recent contract entered into with BitCoinSeedStore.com.

Alexander Desousa, CEO, commented, "We are making great strides in executing the second phase of our business strategy. Currently, we're in talks with 2 of the largest online seed banks, as well as a number of other marijuana industry-related entertainment, supply, and merchandise companies in regards to upcoming partnership and co-distribution opportunities with PotSnob."

The company looks forward to providing further updates on its progress in the coming weeks and months.

PotSnob provides users a sleek and intuitive way to access detailed information pertaining to their favorite cannabis strains. With its new navigation and search functionality put in place, finding your preferred strains has never been this easy. Additionally, the new PotSnob mobile app provides laboratory tested THC/CBD levels, concise but detailed strain descriptions, as well as individually paired food recommendations ('munchies') to accompany each strain. The newly redesigned PotSnob app is the cannabis connoisseurs' best friend and companion.

Efftec International, Inc. (OTC: EFFI) is a holding company whose focus is the acquisition and development of proprietary technologies. The Company is actively expanding its footprint in the technology marketplace through acquisitions of valuable IP and existing companies with proven business models.

About PotSnob:
PotSnob provides users a sleek and intuitive way to access detailed information pertaining to their favorite cannabis strains. With its new navigation and search functionality put in place, finding your preferred strains has never been this easy. Additionally, the new PotSnob provides laboratory tested THC/CBD levels, concise but detailed strain descriptions, as well as individually paired food recommendations ('munchies') for each strain. The newly redesigned PotSnob app is the cannabis connoisseurs' best friend and companion.

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This Press Release may contain, among other things, certain forward-looking statements, including, without limitation, (i) statements with respect to the Company's plans, objectives, expectations and intentions; and (ii) other statements identified by words such as "may," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans" or similar expressions. These statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. These forward-looking statements involve certain risks and uncertainties that are subject to change based on various factors (many of which are beyond the Company's control).

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