TULSA, OK--(Marketwired - Jun 3, 2014) - Efftec International, Inc. (OTC: EFFI), a holding company focused on direct acquisition and development in growth industries, today announces that the Company completed the Phase 1 redesign of its PotSnob mobile application for iOS. The redesigned version has been submitted for the standard update review process with the Apple, and, based on typical review turnaround, the Company expects the review to be completed and approved within days.
This redesign marks the first of many steps in Efftec's strategy and roadmap to increase the revenue generation abilities of PotSnob. This Phase 1 redesign has essentially overhauled the app from the ground up, improving upon existing functionalities, while adding a suite of new content and intuitive new features. This redesign represents the first step in a multi-phase expansion plan. Our immediate strategy will be to launch a broad-scale marketing campaign to increase its user base, position the app to compete effectively with existing competition, and initiate a variety of monetization initiatives involving certain in-app features. We will discuss and expand upon these topics in the coming weeks, and as development milestones permit.
With a completely overhauled design, PotSnob provides users a sleek and intuitive way to access detailed information pertaining to their favorite cannabis strains. With its new navigation and search functionality put in place, finding your preferred strains has never been this easy. Additionally, the new PotSnob provides laboratory tested THC/CBD levels, concise but detailed strain descriptions, as well as individually paired food recommendations ('munchies') for each strain. The newly redesigned PotSnob app is the cannabis connoisseurs' best friend and companion.
Efftec International, Inc. (OTC: EFFI) is a holding company with two operating subsidiaries. Efftec's core focus is on the acquisition and development of proprietary technologies. The Company is actively expanding its footprint in the technology marketplace through acquisitions of valuable IP and existing companies with proven business models.
This Press Release may contain, among other things, certain forward-looking statements, including, without limitation, (i) statements with respect to the Company's plans, objectives, expectations and intentions; and (ii) other statements identified by words such as "may," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans" or similar expressions. These statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. These forward-looking statements involve certain risks and uncertainties that are subject to change based on various factors (many of which are beyond the Company's control).