SOURCE: EffTec International

May 03, 2011 05:00 ET

EffTec International, Inc. Expands Geographic Reach to Latin America

Company Appoints Bill Lamb President of Latin America Division

TULSA, OK--(Marketwire - May 3, 2011) - EffTec International, Inc. (PINKSHEETS: EFFI), provider of a leading HVAC water-cooled chiller optimization solution, is pleased to announce that the Company is increasing its global presence with a marketing and sales initiative in Latin America. Given the widespread acceptance of the EffTrack™ monitoring system in the US, the Company's recently announced Vice President of Sales, Bill Lamb, has been exploring opportunities to take the product global. Results of market testing have identified Latin America and the Caribbean as a region that has significant potential to market the product.

Mr. Lamb's extensive background in international marketing and distribution has played a large role in EffTec's expansion, and the Company is proud to appoint him as President of Latin America Division. His primary role will be to identify and develop lasting and profitable sales and distribution channels within Latin America, with an emphasis on initiating networks in places such as Mexico.

"We are thrilled to have Bill focused on the Latin America and Caribbean regions, as we see tremendous potential for EffTec's products and services there," commented Keith Johnson, President of Efficiency Technologies, the wholly-owned operating subsidiary of EffTec International. "The recent positive feedback from customers who are utilizing our EffTrack™ system here in the US and the initial market reaction in Mexico have been extremely encouraging. With Bill's existing international network and successful background in sales and distribution, we anticipate that doors will be opened for EffTec's sales and distribution channels to grow exponentially."

About EffTec International, Inc.

EffTec International, Inc., through its wholly-owned subsidiary Efficiency Technologies, developed EffTrack™, an Internet-based analysis and trending tool for water-based chillers. The EffTrack™ system has been proven to reduce energy costs in facilities that utilize the solution by 15-25%, making it an attractive choice to large corporations turning to clean technologies to maximize savings. The system offers many benefits to customers including but not limited to: monitoring chiller performance every 15 minutes thereby extending the life of the equipment, diagnosing and troubleshooting inefficiencies found in analysis, measuring the results of corrective actions, and providing cost analyses of suggested improvements. EffTec's customers include many Fortune 100 companies, universities, and major healthcare facilities across the US. For more information, visit www.efftec.com.

NOTE ABOUT FORWARD-LOOKING STATEMENTS

With the exception of historical information, this press release contains forward-looking statements as that are made pursuant to the "safe harbor" provisions as defined within The Private Securities Litigation Reform Act of 1995 (the "PSLRA"). Forward-looking statements may be identified by words including "anticipates," "believes," "intends," "estimates," and similar expressions such as "will be". In addition, any other statements which contain characterizations of future events or circumstances are forward-looking statements. These statements are based upon management's current expectations as of the date of this press release. Actual results may differ materially from the expectations contained in this press release due to a number of risks and uncertainties, such as general economic conditions that could limit the acceptance of EffTec's product, increased competition, any event leading to the termination of key executive employees, the ability to provide EffTrack™ monitoring systems to our customers and other risks relating to our business. EffTec does not undertake any responsibility to publicly update any forward-looking statements to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

Contact Information

  • Contact and inquiries:
    Michael Irving
    Paramount Advisors, LLC
    800-380-4846
    mike@parvise.com