October 16, 2008 10:00 ET Lets Visitors Discuss America's Financial Security, Top Insurance Issues and Hot-Button Financial Topics From Wall Street to Main Street via Text and Video

Win a Video iPod When You Visit and Add Your Suggestion on Fixing America's Financial Crisis

BELLEVUE, WA--(Marketwire - October 16, 2008) - America's financial crisis has brought healthy debate and discussion to everyone's kitchen table.

Now Efinancial is inviting Americans to share their point of view, debate financial issues and alternatives and gain expert financial advice online in a new, interactive Blog. Express your opinion on how to improve America's financial health and wealth and you could win a brand new iPod Nano.

Visitors to can exchange ideas and get the latest information on financial trends, money tips and insights, and insurance news via regular blog features, comments and video. Video Q&A clips provide practical answers to important questions about protecting your family in a time of need and are presented by "Orange County Housewife" and Efinancial agent Vicki Gunvalson.

"The easiest way to shop for life insurance just became the easiest way to get advice, news, analysis and video clips," shared Michael Rowell, Efinancial founder and CEO. "Efinancial has always been about making the complex world of insurance easier to understand. Our new Efinancial blog takes that commitment further by interacting directly with the public and providing straightforward answers to vitally important questions."

About Efinancial

Efinancial is the Web's leading provider of consumer choice among America's top insurance companies and America's first choice for online insurance value. The company monitors over 100 life insurance companies and allows only the best and most competitive insurers in the Efinancial network. For today's busy families, Efinancial provides free instant insurance quotes, low prices, a quick and easy life insurance application process, and the best customer service anywhere -- all in one easy-to-use Web site.

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