SOURCE: eFunds Corporation

March 05, 2007 00:01 ET

eFunds Corporation Becomes EFD, the Payments Solutions Company

EFD Simplifies Go-to-Market Strategy Focusing on Enterprise Payments and Data & Decisioning Solutions

SCOTTSDALE, AZ -- (MARKET WIRE) -- March 5, 2007 -- eFunds Corporation (NYSE: EFD), the company that delivers innovative enterprise payments and data & decisioning solutions, today announced the global launch of its new corporate brand, now known simply as EFD. The company will transition to the new name, which is also its stock ticker symbol, over the next 18-24 months, during which time it will be known as EFD, eFunds Corporation.

The move to EFD is closely tied to the evolution of the company's comprehensive value proposition around enterprise payments and data & decisioning solutions for global financial institutions, networks, merchants and large enterprises. Increasingly, these businesses are faced with growing pressure to optimize global payment processing operations, open more of the right customer accounts, and address fraud across the enterprise. To address this, they are turning to flexible, innovative solutions designed to increase the value of customer relationships while improving operational efficiency.

The EFD value proposition is based on more than 35 years of experience in enterprise payments and data & decisioning expertise, leveraging industry-leading brands including EFD ChexSystems(SM), EFD DebitBureau, EFD DataNavigator, EFD CONNEX and EFD Prepaid Solutions. EFD customers will continue to benefit from the company's flexible delivery capabilities, which provide the option to run solutions as software, services or anything in between. Customers will also be able to take advantage of EFD's component business model, which provides the flexibility to integrate proven components within strategic enterprise solutions designed to solve more complex business problems.

"As EFD, we are proud to present a new face to the world that comes at a time when global financial institutions, networks, merchants and large enterprises are looking for straightforward, yet comprehensive solutions to their biggest problems," said Paul F. Walsh, chairman & chief executive officer, EFD, eFunds Corporation. "Even more than our technology and data, these customers choose us for the business insight we deliver -- how we transform the complex requirements of a rapidly changing industry into solutions that help them acquire the right customers, serve them more efficiently and keep them."

About EFD, eFunds Corporation

With more than 30 years of enterprise payments and data & decisioning expertise, EFD delivers flexible, innovative solutions to the world's leading businesses. Leveraging mission-critical business insight, EFD enables financial services companies, retailers, and government organizations to grow their businesses while reducing transaction and infrastructure costs, detecting potential fraud and building long-term customer value. EFD's flexible delivery model means solutions can be run in-house, outsourced or anything in between, helping customers balance the need for control with operational efficiency and low cost of ownership. From the point of account opening to the settlement of every transaction -- debit, credit, or prepaid -- EFD helps businesses win more of the right customers, serve them more efficiently and keep them.

Statements made in this release concerning the Company's or management's intentions, expectations, or predictions about future results or events are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are necessarily subject to risks and uncertainties that could cause actual results to vary from stated expectations and such variations could be material and adverse. Factors that could result in such a variation include, but are not limited to, the inherent unreliability of earnings and revenue growth predictions due to numerous factors, including many beyond the Company's control, potential difficulties, delays and unanticipated expenses inherent in the development and marketing of new products and services, competitive factors, the unpredictability of merger and acquisition activity, and the numerous risks and potential additional costs, disruptions and delays associated with the establishment of new business initiatives. Additional information concerning these and other factors that could cause actual results to differ materially from the Company's current expectations is contained in the Company's Annual Report on Form 10-K for the period ending December 31, 2006.

eFunds Corporation
Gainey Center II, Suite 300
8501 North Scottsdale Road
Scottsdale, AZ 85253

Contact Information

  • For additional information:
    Josie Lee
    Brodeur Worldwide
    Cell# 602-284-5522