SOURCE: Egenera

June 30, 2008 10:27 ET

Egenera Names Christine Crandell as Chief Marketing Officer

Technology Industry Veteran to Build Leadership Position in Global Virtualization 2.0 Market

MARLBORO, MA--(Marketwire - June 30, 2008) - Egenera Inc., the data center virtualization company, today announced it has named Christine Crandell executive vice president and Chief Marketing Officer. A technology veteran with over two decades of marketing and strategy experience, Ms. Crandell will spearhead the company's efforts to build its leadership position in the fast growing global market of data center virtualization solutions.

"Christine has the perfect blend of strategy, creativity, and experience in building brands -- making her an ideal fit for what we seek in marketing leadership at Egenera," said Mike Thompson, president and CEO, Egenera. "As we continue to develop and deliver next generation virtualization solutions for an expanding global customer audience, we'll be leaning heavily on Christine to draw from her proven track record of developing and executing clear and compelling global marketing strategies and teams."

In her role with Egenera, Ms. Crandell will craft and lead a marketing strategy that enables Egenera to build its leadership and expertise in virtualization 2.0 solutions globally, leveraging metrics-driven processes to enhance customer and partner relationships, expand revenue pipeline and increase profits.

"Egenera pioneered the data center virtualization market seven years ago. Their solutions have enabled over 300 companies worldwide to reduce data center complexity, cost and help IT sleep better at night," said Ms. Crandell. "I'm excited to join Egenera at this significant time in its growth and look forward to leading the market strategy and building our brand to meet Egenera's goal of being the globally recognized leader of virtualization 2.0 and beyond markets."

Prior to joining Egenera, Ms. Crandell served as vice president of Marketing for Ariba, Inc., the leader in spend management applications, where she played an instrumental role in rebuilding the brand, market credibility and traction, worldwide. Prior to Ariba, Ms. Crandell served as president of New Business Strategies, where she focused on providing market and corporate strategy to a diverse and global client base of technology companies. She has also held senior marketing management roles with SAP and Oracle, and began her career as a management consultant with Price Waterhouse, now PriceWaterhouseCoopers.

Ms. Crandell received a B.S. in Business Administration and M.B.A. from Florida Atlantic University and has completed doctoral studies at Golden Gate University. She is a frequent speaker and has been published in numerous business and technology publications on strategy, enterprise technology and marketing.

About Egenera, Inc.

Egenera is a global leader in data center virtualization solutions that reduce costs and complexity for enterprises, service providers and public sector agencies worldwide. Egenera integrated hardware and virtualization software solutions virtualize compute, storage and networking infrastructure, and provide a full suite of integrated virtualization management services for high-availability, disaster recovery, dynamic re-provisioning, security and administration. Market-leading enterprises around the world trust Egenera to run their most critical applications and achieve higher resource utilization, faster application time to market and lower total cost of ownership. Headquartered in Marlboro, Mass., Egenera has offices worldwide. For more information visit, call 508-858-2600 or send email to

Egenera and Egenera stylized logos are trademarks or registered trademarks of Egenera, Inc. in the United States and other countries. All other company and product names are trademarks or registered trademarks of their respective holders. The information in this document is subject to change without notice.

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