SOURCE: m-Wise, Inc.

July 17, 2007 07:00 ET

EglooMedia Launches First Advertising-Based Ringtone Service on m-Wise's Content Management and Delivery Platform

The Deal Is a Follow-on of the Parties' Streetunes Venture

WILMINGTON, DE--(Marketwire - July 17, 2007) - Mobile content technology vendor, m-Wise (OTCBB: MWIS), announces expansion of business relationship with leading mobile entertainment service provider EglooMedia.

EglooMedia has been working with m-Wise for the last year, operating the mobile entertainment portal Streetunes. EglooMedia has decided to extend the reach of its mobile entertainment services by offering a revolutionary advertising-based free ringtone service tilted as Thecellfreak.com. This service will allow US mobile subscribers to download free ringtones, realtones and graphics to their mobile phones from the Thecellfreak.com WAP portal. This portal will display various mobile banners that will support the business model of the free ringtone service.

"EglooMedia's Thecellfreak.com initiative is another creative approach offering a win-win experience to both consumers and advertisers," said Shay Rosen, VP Marketing & Products of EglooMedia. "Our experience with m-Wise has proven to be essential and fruitful and we are happy to expand this relationship for the coming years."

Zach Sivan, CEO of m-Wise, said, "We are pleased to expand our valuable partnership with EglooMedia. This collaboration has been very rewarding for us and we are keen to continue and provide advanced solutions to EglooMedia and remain their first choice in mobile content solutions."

The mobile content market is one of the fastest growing market segments in the U.S. and Europe. According to Alexander Resources, a research company, the revenues from digital content are forecasted to reach $15.1 billion by 2008, with mobile infotainment (personal data management, messaging services and content) revenue totaling $7.8 billion. The mobile penetration rate in the U.S. is currently at 69 percent and is forecasted to expand to 87 percent by the year 2010.

About EglooMedia

EglooMedia is a leading content company active in the US. EglooMedia works with major US operators and offer exciting mobile content consumer services via the internet.

The EglooMedia team consists of eager and restless innovators: that live and breathe the world of mobile content and web social life. Our company has developed a variety of innovative new media content applications which are used in social community sites, blogs and other internet and cellular portals.

Our goal is to enhance the online experience by providing people with cutting-edge innovative new products. In our constant strive to develop and expand our business, EglooMedia is always moving forward to explore other means of the new media, to supply web and mobile users with the best user experience ever.

For more information, please visit www.thecellfreak.com.

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile communications, mobile gaming, and mobile entertainment industries. m-Wise is the developer of MOMA (Mobile Once, Mobile Anywhere), the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, chat, and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

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This press release contains "forward-looking statements." These forward-looking statements use words such as "believes," "intends," "expects," "may," "will," "should," "plan," "projected," "contemplates," "anticipates" or similar statements. These statements are based on our beliefs, as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties and assumptions. Actual future results may differ significantly from the results discussed in the forward-looking statements. A reader, whether investing in our common stock or not, should not place undue reliance on these forward-looking statements, which apply only as of the date of this press release.

Contact Information

  • For more information, please contact:

    m-Wise IR:
    Adi Armoza
    Email: Email Contact