SOURCE: Egoiste


April 13, 2016 09:01 ET

Egoiste Expands Availability to Canada to Offer Consumers a New Standard in Instant Coffee

New Gourmet Instant Coffee, Egoiste Cafe Noir, Now Available to Coffee Lovers Across All of North America

ORLANDO, FL--(Marketwired - Apr 13, 2016) -  Egoiste, a line of European gourmet coffee from Coffee Globe, today announces the availability of its line of premium coffee products in Canada. One of the first products to be introduced to consumers is the brand's popular instant coffee, Egoiste Café Noir.

Produced in Germany and freeze-dried through a proprietary process, Egoiste Café Noir is made with a blend of highland and lowland Kenyan Arabica beans, making it the highest quality of coffee and measuring up to strict European standards. Its distinguished smooth taste, medium body and rich flavor comes from the highland plantations, while the lowland Arabica beans provide the fragrance.

"After a successful introduction into the U.S. market last summer, we are thrilled to expand our reach to include all of North America," said Tim Bush, VP of Sales for Coffee Globe. "We know many Canadians have a great affinity and taste for high-quality coffee, and we are excited to be the new standard in instant coffee. We look forward to showing our new customers that gourmet instant coffee is not an oxymoron, and our products will truly live up to their taste and quality expectations."

Egoiste Café Noir brings bold flavor and delicious coffee when and where the consumer wants it. It is available in a 3.53oz jar, which provides about 60 servings and is made in under 10 seconds. To make one cup, use 1-2 teaspoons per cup and add hot, filtered water. Along with its quality line of instant coffee, Egoiste also provides a high quality line of ground and whole bean coffee to consumers.

Egoiste will debut its products in Canada at the SIAL show in Montreal from April 13-15 at booth #1100A. For purchasing information, please visit Egoiste Café Noir is currently sold online with plans to expand to Canadian retailers this year.

About Egoiste:
Based in Florida, Coffee Globe is the U.S. headquarters for the brand Egoiste. Egoiste is produced in Europe at the most modern plants of Germany. This product guarantees high quality and all the production steps, from the beans roasting up to the packaging, which take place at the same factory.

Contact Information

  • Media Contact:
    Courtney Calderon
    Uproar PR for Egoiste
    321-236-0102 x224
    Email Contact