SOURCE: United Cerebral Palsy of New York City

United Cerebral Palsy of New York City

United Cerebral Palsy of New York City

September 09, 2015 15:00 ET

EHE International Showcases United Cerebral Palsy of New York City's Disability Awareness Campaign

Rockefeller Plaza Window Displays "NoLimits" Campaign to Promote Resources Offered by United Cerebral Palsy of New York City to New Yorkers With Disabilities and Their Families

NEW YORK, NY--(Marketwired - Sep 9, 2015) - For one month starting September 1, 2015 United Cerebral Palsy of New York City (UCP of NYC) will have a window display in Rockefeller Center raising awareness for the programs and services provided by UCP of NYC to over 14,000 children and adults with disabilities, and their families, annually. The comprehensive array of UCP of NYC's offerings, including medical, educational, technological, residential, community support and adult day services make them a lifeline to New York families for going on 70 years.

While the name may be misleading, UCP of NYC serves individuals with a variety of different needs and disabilities -- not limited to cerebral palsy. UCP of NYC provides extensive supports to individuals with developmental and/or intellectual disabilities, and also offers resources to the broader community through programs like integrated UPK and Preschool and accessible housing modifications for veterans and the elderly. The mission of UCP of NYC is to create opportunities for individuals with disabilities to lead independent and fulfilling lives.

The Rockefeller Center display will feature city skyline graphics, the words "Creating Opportunities for New Yorkers with Disabilities," and the hashtag #NoLimits. The LCD screen in the center of the display will play a looping video that shows how UCP of NYC is helping New Yorkers to realize their own potential and lead fulfilling lives. This window, donated by EHE International, is located at 10 Rockefeller Plaza and is projected to reach over 250,000 people per day. UCP of NYC's #NoLimits social media campaign will invite visitors, and people from across the country, to engage and help spread the campaign's message.

"EHE proudly supports UCP of NYC's efforts to raise awareness of the direct services they provide individuals with disabilities and their families by offering a high-traffic platform in Rockefeller Plaza," said Deborah McKeever, President of EHE International. "Disability should not mean a life unrealized, so we feel the #NoLimits campaign is especially fitting."

"We are incredibly thankful for the generous donation of window space by EHE International," said Edward R. Matthews, Chief Executive Officer of United Cerebral Palsy of New York City. "This gift gives us the opportunity to reach more even more families in need of our help. It also helps us spread a very positive message about New Yorkers with disabilities and the wonderful things they are capable of doing and becoming."

UCP of NYC invites anyone and everyone who knows someone with a disability, or who supports diversity and inclusion, to share their thoughts, experiences, inspirations, and ideas by posting photos or text on social media with the hashtag #NoLimits. Follow United Cerebral Palsy on Facebook at and on Twitter and Instagram at @UCPofNYC. To learn more about United Cerebral Palsy of New York City visit:

About United Cerebral Palsy of New York City

United Cerebral Palsy (UCP) is the fifth largest U.S. health organization. In New York City, UCP of NYC is a leading nonprofit provider of direct services, technology, and advocacy to children and adults with cerebral palsy and other disabilities. UCP of NYC offers a breadth of more than 75 comprehensive programs including medical, clinical, educational, technological, residential, and rehabilitative services to over 14,000 individuals and families annually.

UCP of NYC was founded in 1946 by parents of children with cerebral palsy during an era when no community or school-based services existed, and when institutionalization was one of the few available options for their sons and daughters. Since then, the agency has been at the forefront nationally in developing a comprehensive network of services for people with disabilities and their families.

The mission of United Cerebral Palsy of New York City is to create opportunities for people with disabilities to lead independent and fulfilling lives.

About EHE International

EHE International is celebrating over 100 years as the recognized leader in preventive medicine with the release of a new book, 100 Years of Preventive Health: The History of EHE International. Established in 1913, EHE International is America's largest and most experienced preventive medicine specialist and the preferred choice among employers for the prevention and early detection of disease and associated risk factors. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3700; visit