SOURCE: Eight-Eighteen Strategies Inc.

February 14, 2007 08:00 ET

Eight-Eighteen Strategies Expands Web/Interactive Division

Marketing Agency Brings Fashion & Lifestyle Brands Into Digital and New Media Space

LOS ANGELES, CA -- (MARKET WIRE) -- February 14, 2007 -- Eight-Eighteen Strategies Inc., a fashion and lifestyle brand development agency based in Los Angeles and New York, announces a partnership with digital, new media, and web agency, Digital Produce.

In addition to growing its client base Eight-Eighteen will now be able to more fully execute its mission of providing integrated B2B and B2C online & offline brand development and communications solutions for premium fashion and lifestyle brands. By joining with Digital Produce, Eight-Eighteen, which also provides strategic counsel for its clients, is now positioned at the forefront of marketing technology.

"Fashion and lifestyle brands need to be in this space and engage the consumer effectively across many different platforms as a matter of survival -- but it is essential to have the offline expertise specific to their businesses. Rolling out brands, as well as articulating and packaging ideas, is a lot more complicated than it used to be," says Eight-Eighteen president Jed Wexler.

The new business unit will be headed by new technology entrepreneur and Digital Produce web agency founder, Jonathan Cheriff. Cheriff is an award-winning interactive advertising and digital marketing entrepreneur with a proven history of landing, developing, and managing marketing programs for Fortune 500 clients. Clients include Intel, Universal Studios, Sony Music, Microsoft, Vespa, and Volkswagen. He recently won three LACP Spot Light Awards in the category of end-user experience.

Cheriff is a pioneer in Internet and rich media marketing with expertise in new media, strategic planning, viral marketing and social online communities. He also has a proven ability to successfully grow and manage business units and to bring proprietary products to market. The company now aims to be the premier agency in the fashion space.

"As a unit we have intimate knowledge of the trends and processes for both types of businesses -- his web and digital expertise mixed with our fashion, lifestyle, media, and cultural knowledge is a potent mix," adds Wexler.

About Eight-Eighteen Strategies Inc.

Established in 2004 Eight-Eighteen is a brand development agency whose mission is to bring premium fashion & lifestyle brands into the digital space by overlaying offline marketing, website development, communications/PR, branding, brand story and positioning, brand management, creative and cultural expertise into its strategic approach.

Eight-Eighteen and its partners have helped launch and reestablish brands such as Levi's Engineered, L.A. Fashion Week, Intel, Universal Studios, Sue Wong, OP, Hause of Howe (Jade Howe's & Tony Hawk's luxury sportswear company), MAGIC International (event properties), MTV.com, Kunna premium denim, Chip & Pepper, 26Red, Sugar, Streets Ahead Inc (luxury accessories), Seril (luxury), Vestal Watch, UHF, ICON Shoes, Memphis Group, Strawberry Shortcake, Earthlink, Microsoft Corporation, ArtistDirect.com, AT&T Wireless, and several streetwear and luxury fashion brands.

President and founder Jed Wexler was recently invited to speak at the IEG Sponsorship Conference on the topic of "leveraging creativity into revenue and customer loyalty." Other speakers included Bob Pittman, former president of AOL/Time Warner, SFX Founder Robert Sillerman, and Michael Roux, creator of the Absolut Vodka campaign. In October 2006, Wexler keynoted "ImaginAsian 2006," a conference presented by the U.S. Chamber of Commerce advising Hong Kong brands looking to launch in the U.S. Wexler, former west coast editor of leading fashion trade publication, Sportswear International, also writes regularly on marketing and fashion trends and has published over 30 articles in consumer and trade magazines. His most recent feature is a 'Marketing 101' column in the California Apparel News. Eight-Eighteen Strategies Inc. has offices in Los Angeles & New York.

Eight-Eighteen represents several clients exhibiting at the Project Trade Show, Las Vegas Feb. 14-16, 2007.

Contact Information

  • Contact:

    Eight-Eighteen Strategies Inc. (Los Angeles)
    5042 Wilshire Blvd. Suite #810
    Los Angeles, CA 90036
    323.934.6404

    Eight-Eighteen Strategies Inc. (New York)
    1383 Avenue of the Americas Suite #288
    New York, NY 10019
    212.710.1348

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