SOURCE: Eight-Eighteen Strategies Inc.
August 27, 2007 09:00 ET
Eight-Eighteen Strategies Launches Fashion Marketing Group
Company Founder to Speak on Branding and New Media at MAGIC August 28th 2007
LOS ANGELES , CA--(Marketwire - August 27, 2007) - Eight-Eighteen Strategies Inc.
(http://www.eighteighteen.biz), a fashion brand consultancy, announces the
creation of a fashion marketing group providing the following suite of
services; Brand Strategy, Communications/PR, Interactive, Website Strategy
& Development, Online Media Buying & Marketing, Outdoor Advertising,
Eight-Eighteen Strategies is the first fashion marketing vertical in the
rapidly expanding fashion channel -- and represents a hub of expertise,
guidance, relationships, and execution.
The company and its partners have over 15 years of experience working
together in fashion media, marketing, and interactive with a proven track
record of developing, consumer communities for fashion brands both online
To that end, Eight-Eighteen Strategies, with exclusive interactive agency
partner, Digital Produce Inc., now offers E-commerce tools and a web
content management system specifically for fashion brands.
"We help fashion brands navigate the new media world without losing sight
of the importance of integrating offline marketing and relationships in
this space," says company founder, Jed Wexler.
The success of fashion-themed shows, such as Bravo's "Project Runway,"
along with the explosion of celebrity culture and online apparel sales, has
made this approach more important than ever before.
"Fashion has officially entered the cultural mainstream and become the
nexus of consumer interaction, " adds Wexler.
Tuesday, August 28th, Maura Kawai and Leticia Arias of the U.S. Commercial
Service, Jed Wexler of Eight-Eighteen Strategies Inc., and Justin Watson of
Mighty Fine/Ruby Gloom will discuss ways to capitalize on the convergence
of fashion and new media exploding in our culture.
International Brand Enhancement and New Media: How fashion brands can
position themselves in a rapidly changing new media world.
Date: Tuesday, August 28, 2007
Location: South Hall, Level 2, Room MS226 -- Las Vegas Convention Center
MAGIC International is the world's largest fashion trade show with over
About Eight-Eighteen Strategies Inc.
Eight-Eighteen Strategies and principals have developed interactive and
traditional marketing programs for Levi's, Howe (A Division of Union Bay),
OP, Streets Ahead, Seril, Intel, MAGIC and others. Eight-Eighteen
Strategies provides Brand Strategy, Communications/PR, Interactive, Website
Strategy & Development, Online Marketing & Media Buying, Outdoor
Advertising, & Cultural Expertise. Founder Jed Wexler's most recent
published article is titled: "Marketing 2.1 - Partnerships, Branding, &