SOURCE: Eightfold Logic

Eightfold Logic

May 23, 2011 10:00 ET

Eightfold Logic Launches InboundWriter: First Social Writing Application for Online Content Creators

San Francisco Firm Raises $2M in New Financing to Launch Cloud Application That Helps Writers Create More Relevant Web Content

SAN FRANCISCO, CA--(Marketwire - May 23, 2011) - Eightfold Logic, an inbound marketing innovator, today announced the launch of InboundWriter (http://www.inboundwriter.com), the first cloud-based social writing application that makes it easy for writers and online content producers of all types to create more relevant and shareable online content.

InboundWriter integrates real-time search and social intelligence directly into the writing process itself, making it an indispensable tool for content producers who want to increase audience reach, engagement and online conversion. Until now, the traditional writing process was broken into separate stages -- research, writing and online optimization. InboundWriter combines them for the first time in the cloud.

"InboundWriter is a pioneering application that redefines how we write content for the web," said Bryan Eisenberg, a New York Times-best selling author and a recognized authority and pioneer in online marketing and improving online conversion rates. "It's the only solution I know of that not only leverages search data into the writing process, but also incorporates the dynamics of social media, to help optimize content for better conversions. Every online marketer should familiarize themselves with InboundWriter -- it's that powerful."

How it Works
InboundWriter indexes the social web in real-time to see what target audiences are reading, sharing and discussing online. It then streams this intelligence into a web-based document editor, providing clear recommendations about the best words and phrases to use to create the most compelling content possible. Writers can measure and optimize their content through interactive feedback mechanisms. Watch an animated video of how InboundWriter works.

"With the rise of social media, the ability to capture and cultivate an audience is becoming increasingly elusive," said Brian Solis, a new media expert and a principal in the Altimeter Group, a research-based business advisory firm. "Producing relevant content is now a primary focus, and is helping drive the evolution of the social web from a network of social graphs (the people we know) to a network of interest graphs (people who share common interests). The ability to deliver relevant, useful, shareable content is how we compete for the future, by competing for the moment."

InboundWriter helps writers, bloggers, journalists and marketers with three key phases of the web content creation process:

  • Understanding Your Audience -- InboundWriter searches both business-generated and user-generated content, including blogs, product reviews, message boards, as well as major social networking sites, search engines and custom domains, to determine the popularity of words and phrases directly relevant to the topics users are writing about.

  • Optimizing Your Content -- InboundWriter provides tips and recommendations on which words and phrases to use to increase content popularity, as well as how to best structure online content for maximum visibility. Interactive gauges and a content score enable writers to adjust their content on the fly.

  • Manage Your Documents -- As a cloud-based application, users can manage all of their content securely at any time from any browser. InboundWriter is ideally suited to individual writers, as well as large content creation teams.

According to a recent study, "B2B Content Marketing: 2010 Benchmarks, Budgets and Trends," creating engaging content is the No. 1 challenge faced by content marketers.

"Today's brands have no choice, to get attention, they must be interesting -- that means creating consistent, compelling content," said Joe Pulizzi, a content marketing evangelist and the founder of the Content Marketing Institute, which publishes Chief Content Officer Magazine and runs Content Marketing World 2011. "InboundWriter helps increase relevance, and is one of those 'of the moment' products that turns content into a more powerful strategic asset."

To help aggressively market InboundWriter, Eightfold Logic also announced today that it has closed $2 million in Series C funding from existing investors, including Rho Canada Ventures, Castile Ventures, Formative Ventures, and The Entrepreneurs' Fund III. The new financing brings the total capital raised to nearly $20 million.

"InboundWriter is an important solution for anyone looking to increase results through online content," said Mark Hoffman, Chairman and CEO of Eightfold Logic. "Our investors are excited by what we've accomplished, and we are looking forward to taking the next steps to evolve our unique vision."

To sign up and get eight free documents per month, please visit www.inboundwriter.com.

About InboundWriter -- InboundWriter is a cloud-based social writing application that makes it easy for writers and online content producers of all types to create more relevant and shareable online content. InboundWriter integrates real-time search and social intelligence directly into the writing process itself, making it an indispensable tool for content producers who want to increase audience reach, engagement and online conversion. Until now, the traditional writing process was broken into separate stages -- research, writing and online optimization. InboundWriter combines them for the first time in the cloud to drive better business results. InboundWriter provides users with eight free documents per month to optimize their content. For more information, visit www.inboundwriter.com or follow us on Twitter and Facebook.

About Eightfold Logic -- Eightfold Logic is an inbound marketing innovator. The San Francisco-based company is privately held and is venture-backed by Rho Canada Ventures, Castile Ventures, Formative Ventures, Retro Venture Partners and The Entrepreneurs' Fund III. For more information contact, please visit www.eightfoldlogic.com.

User Quotes for InboundWriter:

"InboundWriter is an innovative new solution for creating more relevant online content. It helps me reach a bigger audience, while providing interactive feedback mechanisms to help me measure my progress and explore different ways to increase content effectiveness." -- Andrew Edwards, a columnist for Adotas and iMedia Connection and CEO of Technology Leaders, a leading web analytics consulting firm. Edwards is also co-founder of the Web Analytics Association (WAA).

"InboundWriter is an invaluable application for helping us easily optimize blog posts, press releases and other digital content to help engage the widest audience possible. Previously, trending research and writing were two separate processes. InboundWriter seamlessly brings them together into a single cloud application." -- Jeff Davis, Editorial Director at LaunchSquad, a public relations firm in San Francisco.

"With hundreds of copywriters across our organization, InboundWriter gives us a powerful tool for producing more engaging content, faster. It fits nicely into our workflow and delivers useful tips and recommendations on how to best structure our content." -- Ryan DeShazer, VP Global Practice Leader for Search at Gyro, an international integrated marketing agency.

"InboundWriter looks like the next big advance in tools for writing on the Internet. InboundWriter focuses on producing relevant content instead of gaming search engine results. This pioneering approach to content creation is the best way to attract new customers and readers, and InboundWriter makes this easy for anyone who writes." -- Dr. Eric Sonstroem, Chairman, English Department, University of the Pacific (UoP).

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