Eileen Koch & Company Client Malla Fitness Brings Body Pole to Venice

LOS ANGELES, CA--(Marketwire - Mar 30, 2012) - Malla Fitness (www.mallafitness.com) hits the beaches of Venice for the Malla Beach Party this Saturday, March 31st. The event will showcase their revolutionary fitness program, and the innovative Body Pole -- a workout routine based off the traditional Indian sport of Mallakhamb. Elisabeth Röhm, best known for her roles in "Law & Order," "Big Shots," and "Heroes," will be hosting the highly anticipated event.

Throughout the day there will be refreshments, live music from DJ Mark Bell, and hourly demonstrations explaining how the Body Pole works to tone, train and test one's athletic abilities. In addition to traditional Mallakhamb performances, there will be an exclusive demonstration by world Mallakhamb champion Rajesh Mudki. The event will also feature the incredible Venice dance crew "Barholics."

Malla Fitness was inspired by Mallakhamb, the traditional Indian sport in which a gymnast performs feats and poses using a vertical pole or rope. The creators of Malla Fitness revolutionized this ancient workout routine with the Body Pole, a freestanding pole that has been ergonomically designed to enable people of all shapes and sizes. It contains a unique color-coding system to eliminate training errors and ensure maximum muscle activation, offering the best overall workout for your body.

Specialized for group fitness routines, the Body Pole provides a workout that is challenging, yet effective. Tried and tested by UK scientists, the calorie burn, as recorded by calorie watch, peaked to 490 calories in just 30 minutes! In comparison to other fitness programs, the Body Pole proves to increase heart rate, which burns maximum calories in a limited time.

The Malla Fitness program is making major waves in the fitness and health community, and has produced amazing results for people of all ages, shapes and sizes. Please join us this Saturday in Venice to get your bod beach-ready and enjoy great entertainment. The event is free, and open to the public.

The Malla Fitness Beach Party will take place Saturday, March 31, 2012 in Venice Beach off Winward Avenue (near the skate park) from 12:00pm-4:00pm.

For more information on the Malla Fitness Beach Party contact Eileen Koch of Eileen Koch & Company INC., a Public Relations, Marketing and Branding Agency at 310-441-1000, or email Eileen@eileenkoch.com. Visit www.eileenkoch.com.