Eileen Koch & Company, Inc. Announces the Grand Re-Opening of Jay-Z's Iconic, Ultra Luxe NYC Sports Bar and Lounge: 40/40

LOS ANGELES, CA--(Marketwire - Sep 12, 2011) - Hip hop mogul and acclaimed entrepreneur Jay-Z is no stranger to luxury. Alongside partner Juan Perez, the duo has embarked on yet another business endeavor, the renovation and reopening of the illustrious sports bar and lounge, 40/40 (www.the4040club.com). Eileen Koch and Company (EKC) has been retained by 40/40 to handle all of their public relations needs for the highly anticipated, grand re-opening of their flagship location in New York, slated for November 2011.

The New York location on 6 West 25^th Street has undergone a $10 million, state of the art renovation led by world-renowned designer, Jeffrey Beers. Guaranteed to put any man cave to shame, this towering two-level club, complete with marble stepped stadium seating areas, suspended leather swing chairs, and an expansive collection of LCD flat-screens TVs, creates a lavish atmosphere that will alter sports viewing for aficionados around the world. The transformation will also include a 20 foot illuminated bottle display tower along with revamped VIP rooms. The rooms, ornate by nature, will be carefully concealed for exclusive clientele and adorned with custom chandeliers, luxurious lounge seating, and billiard tables.

Packed sports bar by day, bumping nightclub by night, 40/40 has combined the simplicity of beer and chicken wings with a glamorous and opulent environment. Named #1 most popular sports bar in Manhattan by New York City Nightlife, the grand re-opening will boast some of the most prestigious A-list celebrities and athletes that embody the speed and strength that the 40/40 Club was built upon. With entertainment provided by the hottest DJs in the rap and hip hop worlds, the club is a place to see and be seen. The attitude, style and sophistication of New York's 40/40 Club will be the iconic benchmark for generations to come in sports viewing.

The 40/40 Club is named after baseball's most elite and exclusive record setting club of players who have earned 40 homeruns and 40 stolen bases in a single season.

For more information on the grand opening, please contact Eileen Koch at Eileen Koch & Company, Inc., a public relations firm, at 310-441-1000 or email Eileen@eileenkoch.com.