September 28, 2011 10:00 ET

Eileen Koch & Company Introduces Newest Virtual Jewel:

LOS ANGELES, CA--(Marketwire - Sep 28, 2011) - Call it the eBay or the of pawn shops, is a revolutionary online marketplace, which enables individuals to buy high-end, precious jewels, electronics and much more. The unique network of pawn brokers offers "pre-loved" products at unbeatable prices. Yev Goldman, CEO and developer of the site, created the platform to allow brokers the opportunity to liquidate their merchandise on a global scale. Eileen Koch & Company has been retained by to handle all of their public relations needs.

As a result of today's economy, there has been a higher demand in trading treasures for small loans. Likewise, the reality TV shows Pawn 90210, Pawn Stars, Hardcore Pawns and Pawn Queens have changed perceptions about the business. "The popularity of reality pawn shows has really enticed and enthralled the world. With our marketplace of established pawn brokers, customers are able to search from a large database of items from an array of pawn brokers," gushed founder, Yev Goldman.

Beverly Hills jeweler to the stars and Pawn 90210 star, Yossi Dina, brings his premier pawning expertise to the site, as his store, Dina Collection, is a major contributor. Dina's ability to find eclectic, designer jewelry from sources around the world only reinforces as one of the most virtual, coveted gems in pawning.

The company works with both jewelry wholesalers and pawn shops around the nation, eliminating the need for customers to have to scrounge from shop to shop. offers buyers the anonymity and convenience of online shopping. A bidding function is also available on the site, which is typically not feasible in a traditional pawn shop. In the near future, the site will be launching a "find a pawnshop near me" option and loan estimator.

At, buyers need not beware as one will never find any broken televisions or phony gemstones here. After inspection, the items are either restored to their original condition if necessary, or kept in original condition to show true age. hosts some of the most fabulous diamonds, one of a kind vintage watches, pendants, collectors items spanning from the Edwardian and Victorian Eras, all the way to modern designs of Rolex, Cartier and Chanel.

For more information on contact Eileen Koch & Company Inc., a public relations firm, at 310-441-1000 or email Please visit

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