Eileen Koch & Company Welcomes Celebrity Designer Nikki Lund

LOS ANGELES, CA--(Marketwire - Apr 17, 2012) - Celebrity fashion designer, entrepreneur and musician Nikki Lund (www.nikkirichclothing.com) brings contemporary men's and women's designs to the forefront of the fashion industry with her sophisticated yet edgy line, Nikki Rich. As one of country music star Carrie Underwood's favorite designers, Nikki has made her voice heard amongst many in the fashion world. Her collection boasts mod designs that have a feminine rocker feel full of attitude and sass. Eileen Koch & Company has been retained by Nikki Lund to handle all of her public relation and marketing needs.

Blending her love for music and fashion, the California-born native partnered with American rock icon, Bon Jovi guitarist Richie Sambora, to produce custom fit and tailored celebrity clothing, giving birth to the line White Trash Beautiful in Fall of 2010. Due to the high demand for the exquisite one-of-a-kind garments, the pair launched Nikki Rich, a mainstream fashion line that is sold at high-end department stores and boutiques. Together they constructed innovative apparel consisting of many striking pieces ranging from distressed leather jackets and faux leather separates, to metallic capes, sexy cocktail dresses and elegant evening gowns. Nikki Rich provides high fashion, exotic fabrics, and unique patterns, while maintaining its versatility -- appealing to men and women of all ages. The collection brings a progressive approach to traditional designs, separating Nikki Rich as one of the most interesting fashion lines today.

With the collaborative effort of her business partner Richie Sambora, their unconventional approach to fashion has caught the eye of Hollywood's A-list. Since its debut in the spring of 2012, Nikki Rich has been on the cover of YRB, Esquire, featured in the pages of ELLE, Genlux, People, US Weekly, InTouch, Life & Style, and has been spotlighted by E!, Access Hollywood, Extra, VH1, and Good Day LA. Designs from Nikki Rich, as well as her custom line White Trash Beautiful, have been worn by Miley Cyrus, Carrie Underwood, Kelly Clarkson, Demi Lovato, Brandy, Brad Paisley, Blake Shelton and many more.

As principal designer of White Trash Beautiful, and Eccentric Symphony, Nikki Lund uses her extensive experience in design and stage fashion to put forth a collection that has become a premium apparel line in many upscale boutiques. In addition to her skill as a talented designer, she and Richie have been recording together, and the talented duo performed at the Nikki Rich Spring 2012 charity fashion show launch. Nikki's artistry, and comprehension of the fashion industry, has earned her recognition as a prominent entrepreneur in Hollywood today.

For more information on Nikki Rich, or to interview Nikki Lund, contact LA Publicist Eileen Koch of Eileen Koch & Company, a Public Relations, Marketing, and Branding Agency at 310-441-1000, or email Eileen@eileenkoch.com. Please visit www.eileenkoch.com.