Eileen Koch & Company Welcomes Cutting-Edge Celebrity Blog: Pop on the Pop

LOS ANGELES, CA--(Marketwire - Jul 15, 2011) - Want to know who's dating who? Which celebrities are in jail this week? Or who wore what when? EKC is pleased to bring you Pop on the Pop (www.poponthepop.com), the self-proclaimed snarky, politically incorrect and always up to date celebrity pop culture blog. Whether you are bored at work, procrastinating on that last minute paper, or stuck in traffic, Pop on the Pop is your celebrity gossip go to. Pop on the Pop has hired Eileen Koch & Company to handle all of their public relations needs and is sure to become the nation's most addictive guilty pleasure!

Whether we're interviewing the cast of Jersey Shore, Michael Moore, or Jon Gosselin's current girlfriend, Ellen Ross, Poponthepop.com delivers exclusive celebrity gossip, news, and meltdowns with timeliness and snark. The website asks the gripping questions readers wouldn't even dare ask. From dating tips, to most embarrassing moments, these interviews bring the dirt, drama and celebrity disasters to life.

The creative, crass, and witty blog is guaranteed to provide readers with endless hours of entertainment, while keeping them up to date on celebrity news. Pop on the Pop recaps all of your favorite reality TV shows in addition to covering paparazzi pics, fashion faux paus, and blockbuster hits. Whether you are A-List, or F-List, no celeb can escape the omnipresent eye of this juicy blog.

Founded in 2006, our writers live in Los Angeles and New York to ensure that we're on the pulse of the entertainment industry, up close and personal.

Some of Pop on the Pop's most talked about celebs include the Kardashians, Lady Gaga, pop sensation Justin Bieber, the overly tanned and meticulously groomed cast of the Jersey Shore, and Hills star turned plastic surgery fanatic Heidi Montag.

Pop on the Pop will transform the average reader into a pop culture connoisseur, with enough ammo to rival even the most popular celebrity gossip columnists.

For more information on Pop on the Pop, please contact Eileen Koch of Eileen Koch & Company, a public relations firm, at 310.441.1000 or Eileen@eileenkoch.com. Please visit www.eileenkoch.com.