Contact Information: Media contact: Chuck Hirsch President Masqueraider Marketing 914-730-9292 info@masqueraider.com El Parador Café 325 East 34th Street New York, NY 10016
El Parador Café Moves Briskly Into 2010
NYC's Favorite Mexican Restaurant Builds on 2009, With Exciting Plans for 2010
| Source: El Parador Cafe
NEW YORK, NY--(Marketwire - February 2, 2010) - After a year of great success and celebration
in 2009, El Parador Café has already moved quickly into 2010 mode, with
programs in place to engage customers and showcase the restaurant on a
whole new level. Plans include a new and more interactive web site, being
launched this week, customer loyalty programs, and celebrations of old and
new special events throughout the year. "We had a wonderful time in 2009,
celebrating our 50th year in business with friends old and new," commented
Alex Alejandro, Proprietor. "We will use this momentum to continue to keep
things fresh, fun and fantastico in 2010."
The new web site, located at www.elparadorcafe.com, debuts new images of
the restaurant's award winning cuisine and décor, makes booking
reservations and private parties & events even easier, and allows loyal
patrons to register to receive news and information about upcoming events.
There is also a fully developed News/Press area, showcasing El Parador
Cafe's awards, mentions and accolades.
The restaurant will also host a variety of loyal patron, Mexican Holiday
and sports and entertainment-themed events throughout 2010. "We're also
going to continue some very popular programs, such as our Tasting Hour from
3-6PM daily, with $5 margaritas, beer and sangria as well as half priced
appetizers, and our Monday evening Wine Lovers special, with no corking
fees and 20% off wine list prices."
About El Parador Café
El Parador Café was established in 1959 and is the oldest Mexican
restaurant in New York City, currently celebrating its 51st year of
operation. Respected as having the best Margaritas by The New York Press
and the best Ceviche by The New York Times, Carlos Jacott launched and
nurtured the original establishment, first located on 2nd Avenue and 31st
Street.
While Carlos was deemed Maitre D' par excellence, he also made his mark as
an all-time great restaurateur. He sold his successful enterprise to Manuel
Alejandro in 1990. The torch has been passed to Manny's son, Alex, a 1994
graduate of The French Culinary Institute, who continues to grow the
restaurant's following by offering an excellent menu, world class bar &
lounge and warm atmosphere.
El Parador Café is dedicated to culture, care, and warmth. Many of our
customers first met each other here, and have held their most intimate
gatherings at our restaurant.