-- $1 off any El Pollo Loco Combo Meal (if competitor coupon features an individual chicken meal or entrée) -- $3 off any El Pollo Loco Family Meal (if competitor coupon features a family chicken meal)Consumers can visit www.elpolloloco.com for additional details about this limited time offer. "Though this offer may ruffle a few feathers, we want to do our part to heat up the economy and reward our guests by offering this special dollars-off discount on our fresh, healthful flame-grilled chicken," said Steve Carley, chief executive officer. "El Pollo Loco doesn't need to lock its recipe in some well-armed underground bunker. It's no secret that El Pollo Loco's juicy, citrus-marinated, flame-grilled chicken has perfected a traditional family recipe with 30 years of grilling expertise." El Pollo Loco is famous for the unique preparation of its award-winning "pollo" -- fresh chicken marinated in a special combination of herbs, spices and citrus juices, then flame-grilled, hand cut and served hot off the grill with warm tortillas, freshly prepared salsas and a wide assortment of side dishes. Rounding out the healthful menu are fresh flavorful entrees inspired by the kitchens of Mexico, including signature grilled burritos, Pollo Bowl® entrees, Pollo Salads, tacos, quesadillas, Chicken Tortilla Soup and more. About El Pollo Loco El Pollo Loco, Inc., a privately held company headquartered in Costa Mesa, California currently operates more than 400 locations in 14 states: California, Arizona, Nevada, Texas, Washington, Oregon, Utah, Colorado, Illinois, Georgia, Virginia, Massachusetts, Connecticut and New Jersey. For more information, visit the company's website at www.ElPolloLoco.com.
Contact Information: Contacts: Heather Gordon The Rogers Group 310-552-4123 hgordon@rogerspr.com Julie Weeks El Pollo Loco 714-599-5150 jweeks@elpolloloco.com