SOURCE: Elance


February 07, 2011 09:00 ET

Elance Online Employment Report Shows Small Businesses Optimistic About 2011

Record-Setting Online Hiring in Q4 2010 Shows Businesses Are Looking to Innovate and Grow

MOUNTAIN VIEW, CA--(Marketwire - February 7, 2011) - Elance, the leading platform for online employment, released its quarterly Online Employment Report today, revealing record-setting hiring among small businesses that are gearing up for innovation and growth in 2011. In a traditionally slow quarter, online hiring increased across all categories, with IT professionals responsible for more than half (59%) of all Q4 earnings. The strong demand for talent signals that building online teams will continue to be a key staffing strategy in 2011. The report also reveals the hybrid organization will be a growing trend in 2011, with companies adopting staffing models that include both onsite and online workers. Elance employers are posting more than 40,000 new jobs each month, and online workers have earned over $340 million on the platform.

"Small businesses are embracing online employment as a high value strategy that allows them to respond quickly to market conditions," said Ellen Pack, vice president of marketing at Elance. "Now small businesses anywhere can build online teams, which include professionals in high demand like Android programmers, HTML5 programmers and Social Media marketers to fuel growth and innovation."

The surge in hiring on Elance aligns with recent findings by the Aberdeen Group that show contingent workers are expected to rise to 25% of the workforce in 2011, as employers and individuals seek greater flexibility in an increasingly dynamic marketplace. To review the full Elance Online Employment Report, please click here.

Notable hiring trends this past quarter include:

Increased Optimism As Online Employment Shows Record Growth in Q4 2010
Signs of increased optimism about 2011 are seen at the end of 2010 as online employment shows record growth during a time typically associated with seasonal slowdown. Businesses posted more than 105,000 jobs in Q4 2010, showing an impressive 38% increase over the same quarter last year. Spend grew 11% quarter-over-quarter and 44% over the same quarter last year as online workers earned more than $27 million in Q4. Creative, Marketing and Operations sectors all experienced substantial growth; however, the king of Q4 was IT as spend on technology-related work outpaced other categories.

Mobile Continues to Fly, Android on Top
Demand for experts in mobile technologies continues to grow at an impressive pace with demand for iPad programmers growing 15% quarter-over-quarter, and iPhone programmers growing 10%. However, Android developers experienced even higher growth in Q4 thanks to a 20% rise in demand quarter-over-quarter. Demand for iOS and Android programmers is unlikely to slow down anytime soon, as Verizon and other carriers start selling Apple products, and a flurry of new Android devices announced at this year's Consumer Electronics Show hit the market.

WordPress: The Undisputed Champ of Content
A number of popular open-source platforms like Drupal and Joomla! are available for online content, but over the course of 2010, WordPress appears to have moved from top contender to top choice: Demand for WordPress experts rose an impressive 15% quarter-over-quarter, moving up three highly coveted spots to #2, trailing only behind PHP programmers. This marks the first time that any content management system has moved into the top three skills in demand by businesses, solidifying it as the undisputed champ of content, for now.

Online Marketing: The Fastest Growing Segment
While IT still dominates the charts, the Q4 Online Employment Report shows that demand for Online Marketing contractors and consultants is accelerating and is up 74% year-over-year, indicating that businesses are making heavy investments in online branding, media and customer acquisition strategies like Social Media Marketing, Affiliate Marketing and Search Engine Marketing. In Q4, Social Media Marketing saw 20% growth and moved to #26 on the top 100 skills list, as more marketing dollars are being deployed across social platforms such as Twitter, Facebook, LinkedIn and YouTube.

Facebook: Growing Demand, Getting Hotter
The demand for Facebook programmers grew 23% in Q4, moving up 11 positions on the top 100 skills list. Facebook experts are increasingly sought after as more businesses seek Facebook App development, Fan Page creation and Facebook Connect integrations.

HTML5 Explodes, Flash Holds Steady
As the technology "wars" continue to rage onward, some underlying trends remain the same: With a huge 48% growth quarter-over-quarter, demand for HTML5 programmers continues to skyrocket as businesses look to not only revamp existing websites, but also create a presence on increasingly popular tablet and mobile devices. On the other hand, despite showing no significant growth in Q4, Flash continues to hold steady as a sought-after skill, indicating that businesses are not dropping the proprietary technology anytime soon.

Texas: The New Online Employment Hot Spot
Online employment in the Lone Star State is heating up, thanks to growing pockets in the Creative sector. In Q4 2010, Texas had more cities in the top 10 for online employment than any other state, and tied California for the most cities in the top 30: Dallas maintained its position at #4, Amarillo, a hot spot for writing talent, moved up a spot to #7 and Austin, jumped up 8 spots from #17 all the way up to #9. Other Q4 shakeups include Los Angeles moving up to the #2 position, Portland, Oregon moving up to #3 and San Francisco moving down to #5, while New York remains the "U.S. capital of online work," the #1 city based on contractor earnings.

About Elance
Elance, the world's leading platform for online employment, helps businesses hire and manage in the cloud.

For businesses looking to staff-up a team on an hourly or project basis, Elance offers instant access to qualified professionals who work online. Elance provides the tools to hire, view work as it progresses and pay for results. Elance is faster and more cost-effective than job boards, staffing firms and traditional outsourcing.

For skilled professionals who want to work online, Elance offers access to qualified clients, a virtual workplace and guaranteed pay for great work. Elancers have already delivered on projects worth more than $340 million.

The company is privately held and headquartered in Mountain View, California. For more information, visit Elance at

Contact Information

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