Elastic Path Software.

Elastic Path Software.

March 24, 2011 09:01 ET

Elastic Path Commerce 6.3 Delivers New Core Features

Subscriptions feature included in latest generation of ecommerce platform

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 24, 2011) - Elastic Path Software, provider of the industry's most flexible enterprise ecommerce platform and consulting services, is excited to introduce Elastic Path Commerce 6.3. This new version of the enterprise ecommerce platform includes Subscriptions and A/B Split Testing—features that will help providers of digital goods and services stay competitive in the growing online market.

The Subscriptions feature of Elastic Path 6.3 Commerce will enable enterprises to sell digital goods and services with a recurring charge as part of a bundle or as a standalone item. Software and game vendors, consumer and business services, and providers of digital media such as books, publications, music, video, and information, can all benefit from the advantages offered by Elastic Path Commerce 6.3. Subscriptions will provide enterprises with predictable, ongoing revenue while also helping to increase brand loyalty and establish long term relationships among customers—particularly in the ever-expanding tablet, e-reader, and smartphone market. The ability to enroll customers into a subscriptions-based model will also provide these enterprises with the opportunity to expose their customers to the other products they offer.

In addition to the new Subscriptions feature, Elastic Path Commerce 6.3 will also include A/B Split Testing. Version 6.3 has integrated the multivariate testing capabilities of Adobe® Test & Target™ to combine price testing with web experience testing. Designed for the needs of ecommerce, A/B Split Testing gives enterprises the capability to discover the most profitable price points. By testing the pricing on the digital goods and services they provide, enterprises can continually make adjustments in order to generate more conversions and higher revenue. 

In addition to Subscriptions and A/B Split Testing, Elastic Path Commerce 6.3 also includes Advanced Search, which allows users to filter searches based on more complex criteria such as price ranges, and the exclusion/inclusion of certain brands—just one more feature from Elastic Path Commerce 6.3 to help enterprises stay competitive in the growing market of digital goods and services.

As with previous generations of this agile software, Elastic Path Commerce 6.3 will provide a developer-friendly Java ecommerce platform based on open technologies, allowing for internal control to be maintained in house, custom features to be developed faster, and smooth integration with third party apps.

About Elastic Path Software

Elastic Path provides the industry's most flexible enterprise ecommerce platform and strategic ecommerce consulting. We help innovative enterprises sell more digital goods and services in a way that is frictionless, social, and everywhere. Major global brands such as Symantec, Time Inc, and Virgin Media rely on Elastic Path to innovate and grow. Web: www.elasticpath.com Blog: www.getelastic.com Twitter: www.twitter.com/elasticpath

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