Elastic Path Software.

Elastic Path Software.

March 16, 2011 09:01 ET

Elastic Path Executive Brings Ecommerce Expertise to Mobile Shopping Spring Conference

Elastic Path's Mark Williams to Join Other Top Executives on Leadership Panel

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 16, 2011) - Elastic Path Software, provider of the industry's most flexible enterprise ecommerce platform and consulting services, announces co-founder and Executive Vice President Mark Williams will be participating as a panelist at the upcoming Mobile Shopping Spring—a global conference featuring top executives from industry leaders such as Dell, United Airlines, and Forrester Research.

Being held April 27-29 in San Francisco, Mobile Shopping Spring is a 3-day conference designed for retail marketing, technology, and ecommerce professionals looking to stay informed about the ever-changing challenges of mobile commerce. The theme of this year's conference, "Mobile Commerce and Marketing: Improving Engagement, Reach, and Conversion Through Personal Care", will focus on the effects of mobile shopping devices during 2010's holiday season, the competitive advantages these devices are providing now, and the challenges that lie ahead for mobile commerce.

Elastic Path's Mark Williams is excited to be part of Mobile Shopping Spring's 2011 expert speaker faculty. A global authority on enterprise-level ecommerce projects for telecom service providers and device manufacturers, Williams, along with executives from Amazon, Fandango, and eBay Mobile, will participate in the feature panel "Impending Disruptive Moments: Developing A Mobile Channel Strategy Change", addressing the competitive advantages enterprises can gain through mobile commerce as the restrictions of the traditional retail environment fade.

More information regarding attending Mobile Shopping Spring, or obtaining a conference CD-ROM set, is available at www.MobileShoppingSpring.com.

About Elastic Path Software

Elastic Path provides the industry's most flexible enterprise ecommerce platform and strategic ecommerce consulting. We help innovative enterprises sell more digital goods and services in a way that is frictionless, social, and everywhere. Major global brands such as Symantec, Time Inc, and Virgin Media rely on Elastic Path to innovate and grow.

Web: www.elasticpath.com

Blog: www.getelastic.com

Twitter: www.twitter.com/elasticpath

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