Elastic Path Software.

Elastic Path Software.

February 28, 2011 09:01 ET

Elastic Path Software: Top Trends and Best Practices of Online Subscription Programs Revealed; Webinar Examines the Risks and Rewards of This Lucrative Business Model

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 28, 2011) - Elastic Path Software, provider of the industry's most flexible enterprise ecommerce platform and consulting services, shares key insights into online subscriptions with its latest webinar "Winning with Subscribers: Top Trends and Best Practices for Selling and Managing Subscriptions Online". The webinar delves into the risks and rewards, as well as recommendations on how to properly implement and monetize an online subscription program.

Elastic Path's Ecommerce Industry Strategist David Chiu examines the new subscription payment services from Apple and Google. Do these new offerings simplify and change the game of subscription monetization or does the playing field remain unchanged? David Chiu also evaluates the most effective ways to convert visitors into subscribers by exploring various subscription model strategies and ecommerce features.

This webinar delivers a fresh perspective on the fundamentals of pursuing a subscription monetization model in 2011. As Chiu outlines, "Content today needs to be delivered in a way that is aligned with consumer expectations of being frictionless, social, and everywhere–even more so when subscriptions are involved."

During this webinar, viewers will learn about:

  • The risks and rewards of the subscription model
  • Insights from top online subscription marketers
  • Fundamental factors for success with subscriptions
  • The impact of the new Apple and Google services

Elastic Path publishes original research and content on issues impacting the ecommerce industry. The "Winning with Subscribers: Top Trends and Best Practices for Selling and Managing Subscriptions Online", webinar is available at www.elasticpath.com/webinars/subscriptions.

About Elastic Path Software

Elastic Path provides the industry's most flexible enterprise ecommerce platform and strategic ecommerce consulting. We help innovative enterprises sell more digital goods and services in a way that is frictionless, social, and everywhere. Major global brands such as Symantec, Time Inc., and Virgin Media rely on Elastic Path to innovate and grow.

Web: www.elasticpath.com

Blog: www.getelastic.com

Twitter: www.twitter.com/elasticpath

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