eLayaway Begins Marketing Awareness Effort

TALLAHASSEE, FL--(Marketwire - Oct 3, 2011) - eLayaway^® (OTCBB: ELAY) announced today they have begun an increased marketing awareness campaign to expose their Company's profile to potential investors. To that end, the Company retained Sage Market Advisors ("Sage") in January 2011 to assist in this effort.

"Sage has been a great addition to our team. We look forward to Sage's continued service," said Douglas Salie, chief executive officer of eLayaway.

Jeff Chicola of Sage commented, "I am really pleased to continue working on behalf of eLayaway. What attracted me to eLayaway was my belief that with the lack of credit available to lower- and middle-end borrowers, layaway is making a comeback." Mr. Chicola further explained, "ELAY is the perfect company to bridge the old and new economies. Once the investment community is further exposed to eLayaway's business model, it is my belief they will see this is a great opportunity and that they have the management team to make this a success."

Apparently, in our efforts to market our Company, an unknown and unauthorized third party has sent out spam emails purportedly on our behalf. The unauthorized third party responsible did this without our consent or knowledge. We disavow any spam emails and are taking measures to determine the source of the spam.

About eLayaway
eLayaway, Inc., the Internet's first and only patent pending layaway payment processor, empowers retailers and payment platforms with an automated micro-payments system designed to support layaway, leasing, micro-lending and layaway/credit hybrid programs. Marketing and customer support is also available, making eLayaway the perfect technology for retailers looking for an autonomous solution. eLayaway enables consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget.

eLayaway, Inc. was founded in 2005. In addition to eLayaway.com, the Company also owns and operates eLayawaySports.com, eLayawayTravel.com and eLayawayHealth.com. Press summary, logos and screenshots available for download at: eLayaway.com/press.

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

For more information, please visit www.eLayaway.com.