eLayaway, Inc. Appoints American Capital Ventures for Investor Relation Services

TALLAHASSEE, FL--(Marketwire - Mar 6, 2012) - eLayaway, Inc. (OTCQB: ELAY) (OTCBB: ELAY), the parent company of DivvyTech Systems, Inc. ("DivvyTech"), a technology and brand management company, today announced the appointment of American Capital Ventures ("ACV") as the Company's investor relations firm. DivvyTech's technology is utilized by retailers and payment platforms to support layaway, leasing, micro-lending and other layaway/credit hybrid programs. ACV is a leading provider of comprehensive investor relations and consulting services for the micro and small-cap communities.

"As eLayaway, Inc. continues to grow, it's vital that we clearly and consistently communicate the value and growth opportunity behind our name and our brands to investors and to the global investment community," stated Sergio Pinon, CEO of eLayaway and DivvyTech. "We look forward to working with the ACV Team to further our investor communication and messaging initiatives, expand our shareholder base and increase our overall visibility in the market."

Howard Gostfrand, President of American Capital Ventures, commented, "We are pleased to be joining forces with eLayaway. Headed by a top management team, eLayaway is truly an exceptional technology company. Given the current economic and credit environment, we believe this company is well positioned for growth in the time ahead. We are fully committed to conveying this opportunity to our extensive investor network."

About eLayaway, Inc., and DivvyTech Systems, Inc.
To learn more about eLayaway or to download press summaries, logos and screenshots, please visit: eLayaway.com/press. For more information about DivvyTech and its technology, please visit: DivvyTech.com.

About American Capital Ventures
American Capital Ventures (ACV) is a boutique investor relations firm founded on the principles of hard work, professionalism and integrity. Our company offers emerging growth companies a different, more comprehensive approach to investor relations. ACV delivers highly effective investor communications counsel in conjunction with developing tangible relationships for our clients. Our goal is to allow management the ability to focus on their core business, while assisting them in communicating their message to the investment community and increasing their visibility.

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.