eLayaway Integrates 3DCart in Latest Software Release to Enhance Merchant & Customer Experience

TALLAHASSEE, FL--(Marketwire - Aug 9, 2011) - eLayaway, Inc. (OTCBB: ELAY), the Internet's first and only patent pending layaway payment processor, has announced the expansion of its relationship with the popular shopping cart software provider, 3DCart. This expanded partnership will provide their 10,000 plus merchants on-demand access to eLayaway's growing merchant network. The direct integration between eLayaway and 3DCart will only further enhance both parties' dexterity within the eCommerce world.

"Expanding our existing relationship with 3DCart is an extremely exciting opportunity," said Tom Carluccio, Director of Merchant Relations at eLayaway. Mr. Carluccio commented further, "It allows us to rapidly expand our merchant network through a quality eCommerce platform, whose core business values are in line with our own."

In addition to supporting eLayaway's new merchant features, 3DCart's latest release of its software, Version 4, provides a slew of new features and enhancements. These features, coupled with the pre-integration of eLayaway as an alternative payment to PayPal, Google Checkout and other methods, makes 3DCart and eLayaway a great choice for business owners looking to improve their operations and expand their markets.

"eLayaway's service extends stronger conversion potential to 3DCart customers by offering shoppers an even more convenient way to pay," said 3DCart CEO Gonzalo Gil. "We're truly excited to work with one of the eCommerce market's most cutting-edge shopping cart features."

How eLayaway Works for Consumers
eLayaway® is an online payment system that allows consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget. Payments are automatically drafted from the consumer's designated bank account via Automated Clearing House ("ACH") on the modifiable schedule set by the consumer at the time of purchase. A flat transaction fee as low as 1.9% is charged to the consumer and all payments are held in an account in trust at HSBC Bank and transferred to the merchant once full payment has been made. Like traditional layaway programs of the past, delivery of the product or service occurs once payment is complete. Payment processing and supporting services are handled by eLayaway while merchants provide order fulfillment.

How eLayaway Works for Merchants
For many online merchants, eLayaway offers an opportunity to provide layaway to their customers as a means to expand market share while reducing the administrative requirements of traditional layaway. Merchants are now turning to payment alternatives such as eLayaway in order to take advantage of opportunities that increase sales and profits. Today, approximately one-half of all consumers do not qualify for credit. eLayaway provides an alternative payment method that allows these consumers to make the purchases they desire while enabling merchants to sell additional products on an immediate basis.

In addition to eLayaway.com, the Company also owns and operates eLayawaySports.com, eLayawayTravel.com and eLayawayHealth.com. eLayaway, Inc. was founded in 2005.

About 3DCart:
3DCart (http://www.3DCart.com), located in Tamarac, Florida, is a complete eCommerce software solution for merchants to build, promote and grow their online business. The company's services include the tools, advice, support, and technology to manage an entire online operation. Since 1997, 3DCart has been developing Internet solutions for small to medium size businesses. Today, 3DCart is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in Mobile Commerce and Social Marketing.

Press summary, logos and screenshots available for download at: eLayaway.com/press.

PayPal is a registered trademark of PayPal, Inc. Google Checkout is a registered trademark of Google, Inc.

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

For more information, please visit www.eLayaway.com.