eLayaway Scores Again With NFL Minnesota Vikings' 2012 Season Ticket Renewal Program

TALLAHASSEE, FL--(Marketwire - Mar 1, 2012) - For the fourth year in a row, the Minnesota Vikings have chosen eLayawaySPORTS, a wholly-owned subsidiary of eLayaway, Inc. (OTCQB: ELAY) (OTCBB: ELAY), to process their 2012 season ticket renewal payments for their fans. The popular payment plan makes it possible for Vikings' fans to pay over a period of time for their season ticket renewals. Season ticket owners can choose to have the payments automatically drafted from their checking account or pay cash at any MoneyGram® location.

"The Minnesota Vikings' decision to renew is a testament to the power and reliability of eLayaway's technology," said Sue Jones, COO of eLayaway. "We remain focused on growth and the generation of revenues through verticals such as eLayawaySPORTS. The program is great for both the fans and the team. Everyone wins!"

Over the years, sports fans have come to depend on eLayawaySPORTS to help them schedule and automate their season ticket payments. The Company's enhanced payment calculator, scheduler, account manager and other program features make it an easy and convenient payment alternative for fans wanting to pre-pay for season tickets, merchandise, sporting goods and much more. Minnesota Vikings' fans interested in using this powerful payment plan to renew their existing season tickets should visit Vikings.com/eLayaway or eLayawaySPORTS.com.

"The Vikings organization is happy to, once again, offer the valuable service of eLayawaySPORTS to its fans," said Steve LaCroix, Viking's Vice President of Sales & Marketing, Chief Marketing Officer. "They provide a convenient and affordable payment alternative that helps our fans."

Other NFL, NBA, NHL, MLB or college sports teams interested in offering this powerful payment alternative to their fans should contact an eLayawaySPORTS Team Specialist at (877) 352-9292.

About eLayaway
eLayaway, Inc. empowers retailers and sports teams with an automated payment system designed to support layaway programs. Marketing and customer support is also available, making eLayaway the perfect technology for organizations looking for an autonomous solution. eLayaway enables consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget.

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For more information, please visit www.eLayawaySPORTS.com.