eLayaway Welcomes Walmart Back to the World of Layaway

TALLAHASSEE, FL--(Marketwire - Sep 22, 2011) - As consumers struggle to find a practical payment solution that makes financial sense, Walmart^® has responded by welcoming back their popular layaway program for the holidays. Their decision to reintroduce layaway validates the importance and relevance of the payment method as a growing alternative within the payments industry. eLayaway^®, Inc. (OTCBB: ELAY), the Internet's first and only patent pending layaway processor, has been providing retailers and consumers with an online layaway option since 2006. The Company has reported an increase in both traffic and usage of its service as a result of the economy and the resurgence of layaway.

"eLayaway's technology provides merchants with the ability to affordably offer and manage a layaway program for their customers," said Sergio Pinon, chief marketing officer and Founder of eLayaway. "Consumers appreciate those merchants that offer payment alternatives designed to help them better plan and afford their purchases."

CBS^® News recently identified eLayaway as offering layaway along with big chains such as Walmart, Kmart^®, Sears^®, Best Buy^®, Marshalls^®, TJ MAXX^® and Toys "R" Us^®. It's no wonder that as merchants prepare for the coming holidays, more and more of them are turning to payment alternatives like eLayaway to help them get the most out of the busiest shopping season of the year.

About eLayaway
eLayaway empowers retailers and payment platforms with an automated micro-payments system designed to support layaway, leasing, micro-lending and layaway/credit hybrid programs. Marketing and customer support is also available, making eLayaway the perfect technology for retailers looking for an autonomous solution. Implementation costs to integrate eLayaway are minimal and ongoing transaction fees are far less than credit cards processing fees. eLayaway enables consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget.

eLayaway, Inc. was founded in 2005. In addition to eLayaway.com, the Company also owns and operates eLayawaySports.com, eLayawayTravel.com and eLayawayHealth.com. Press summary, logos and screenshots available for download at: eLayaway.com/press.

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

For more information, please visit www.eLayaway.com.