MADD Canada

November 24, 2016 08:54 ET

Elected Officials and Police Help MADD Newfoundland & Labrador Groups Promote Sober Driving Awareness Campaign

CORNER BROOK, NL--(Marketwired - November 24, 2016) - MADD Chapters and Community Leaders in Newfoundland and Labrador, along with federal and provincial leaders, law enforcement and other partners in community and road safety, are joining forces this Saturday, November 26, to ask motorists to make a commitment to sober driving throughout the holiday season.

The groups will promote MADD Canada's 2016 Project Red Ribbon campaign with a special event in Corner Brook. Media is welcome to attend.

Saturday, November 26 at 1 p.m.
Coleman's Garden Market, 137 O'Connell Drive, Corner Brook, NL
Gudie Hutchings, Member of Parliament for Long Range Mountains
The Honourable Eddie Joyce, Minister Responsible for Service NL
Cst. Shawna Park of the Royal Newfoundland Constabulary
MADD Canada National President Patricia Hynes-Coates

Alcohol and/or drugs are involved in 58% of all road crash deaths. These tragic deaths are 100% preventable. MADD Canada's largest and longest-running public awareness campaign, Project Red Ribbon raises awareness about the risks of impaired driving during the holiday season and encourages motorists to always drive sober.

From November to January, MADD Canada volunteers will be out in force across the province, handing out red ribbons and urging people to always plan ahead for a sober ride home. The campaign targets the Christmas and New Year season because it's the busiest time of year on most social calendars and the risk of impaired driving is high.

Red ribbons are available from local MADD Chapters and Community Leaders, the MADD Canada web site at, and participating retailers.

Contact Information

  • To RSVP or for more information, please contact:
    Patricia Hynes-Coates
    MADD Canada National President

    Susan MacAskill
    MADD Canada Chapter Services Manager (Atlantic Region)