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Election Day May Be Over, But Consumers Can Still Vote With Their Dime
The Launch of GreenDimes Offers Social Consciousness With a Twist
| Source: GreenDimes
PALO ALTO, CA -- (MARKET WIRE) -- November 9, 2006 -- Ewire -- "Do you give a dime?!" That's what
founder Pankaj Shah of GreenDimes, the newly launched consumer lifestyle
company focusing on social responsibility and planet do-gooding wants to
know. GreenDimes, a membership driven organization connecting like minds
with a variety of programs intended to help people while helping the
planet, officially kicks off with the "Stop Paper Junk Mail" initiative.
The service is aimed at eliminating paper junk mail and reducing the amount
of environmental damage it causes -- all for a dime a day.
As part of the "Stop Paper Junk Mail" initiative, GreenDimes will
relentlessly work to remove members from databases of major direct
marketing companies and bring an end to most of the paper mail typically
received each day. GreenDimes instructs these companies not to sell, share
or trade personal information and checks up on them regularly to ensure
members stay off of lists.
Simple and cost effective, GreenDimes offers three types of memberships:
Seedling, $3 per month plus credit card fees; Sapling, $36 per year; and
Tree, a lifetime association for $360. Membership does have its
privileges. Not only does the inaugural program help save trees, each
month GreenDimes plants a tree for every member in an effort to grow
forests and help slow down global warming. As well, their reforestation
partners work in the local communities around the world to keep people
productive on their lands, preserving their traditional livelihoods and
cultures for generations to come.
"We feel the way to have positive and measurable impact on the planet is to
empower the individual," says Pankaj Shah, Founder and CEO of GreenDimes.
"I started GreenDimes because I passionately believe we can simultaneously
improve our lives and the planet by doing little things. It takes 100
million trees and 280 billion gallons of water to produce our country's
junk mail each year. In reality, people have typically not opted in to the
vast majority of junk mail, but now they have a way to opt out. This is a
chance for all of us to start making a big difference."
In perfect time for the holidays... Give the gift of a dime-a-day and help
drive deforestation and water waste away with GreenDimes.com. Members can
purchase "green" gifts through the New Year: "Sapling," or "Lifetime"
memberships that offer the recipient the same program benefits as the
sender. All recipients will receive email notification that they have been
sent a GreenDimes.com holiday gift. As soon as they click accept, the
wheels are set in motion to eliminate their junk mail and trees are planted
in their name.
Throughout the year GreenDimes.com will introduce other beneficial,
good-for-the-planet programs enabling members to actively participate all
for a dime a day.
About GreenDimes
GreenDimes is a consumer lifestyle company focusing on helping members to
do little things that will collectively make a big difference on the
environment. GreenDimes was born when founder and CEO Pankaj Shah, of
wireless, broadband and mobile technologies fame, briefly retired after
several successful companies. He quickly became acquainted with the
mountainous amount of unwanted junk mail that filled his home mailbox on a
daily basis. In the meantime, he was toying with the idea that social good
and capitalism could indeed coexist. This became the perfect opportunity
to find out. www.greendimes.com
GreenDimes is set to start an environmental evolution -- one dime at a
time.