SOURCE: Electric Sheep

October 05, 2016 14:00 ET

Electric Sheep Unveils New Who's Winning Website in Advance of the U.S. Presidential Election

Who's Winning Features Video Content from Two Global News Organizations; Agence France-Presse and Bloomberg Media Distribution

TEL AVIV, ISRAEL--(Marketwired - October 05, 2016) - Electric Sheep, a detachable digital publisher (DDP) and leading online video content curator and syndicator, today announced content agreements with Agence France-Presse (AFP), an international news agency headquartered in Paris, and Bloomberg Media Distribution, a leading provider of global business and finance news, photos, video and data. Electric Sheep will license video content from each organization and make them readily available on their new website Who's Winning, devoted to the upcoming U.S. presidential election.

Who's Winning is a new website that features the two major U.S. presidential candidates Hillary Clinton and Donald Trump and their positions on a number of issues. Incorporating a unique engagement functionality, visitors to Who's Winning will be able to vote on different issues supported by each candidate.

Who's Winning's aim is to try and map out how the American people perceive and judge each major candidate's position on a number of critical issues such as trade agreements, immigration policy, gun control, as well as covering wider public opinion issues such as the candidates' running mates, celebrity endorsers, and the potential First Gentleman and/or First Lady.

Each issue featured on Who's Winning is presented via a balanced video highlighting the candidates' main positions, which visitors can cast their vote on and decide on that specific matter. Once the vote is cast, the user can check how others have voted.

"The U.S. presidential election is among the most exciting the nation has ever had. This election could potentially produce the country's first female presidential candidate of a major party; or a self-described billionaire TV personality who secured his political party's nomination by bypassing many early Republican party favorites," said David Balsar, Founder and CEO, Electric Sheep. "We're delighted to offer content from both AFP and Bloomberg as part of our new website Who's Winning and to showcase the voice of the American voters."

"We're excited to be involved in this project. As a news organization we understand the importance of a well-informed electorate. We believe this is an innovative way to present the candidates' positions," said David Millikin, AFP's North American Regional Director.

"Bloomberg is thrilled to contribute our fast-paced, sophisticated and non-partisan political coverage to Who's Winning, expanding our constantly growing audience of television and digital viewers. We are deeply committed to providing high-quality, market-moving news quickly and accurately, and look forward to partnering with Electric Sheep on fulfilling that promise for Who's Winning," said Tanya Singer, GM of Bloomberg Politics.

About Electric Sheep

Electric Sheep is a unique DDP -- Detachable Digital Publisher. We are a Publishing House -- an expert in Content Curation and Syndication. The detachable concept means that we don't work for our destination sites traffic. By combining a creative approach towards advertising, a deep understanding of content, brand safety tools and massive reach, we carry video advertisements capsulated with unique segmented content -- to the right users.

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