Electrolux Home Care Products Canada Inc.

Electrolux Home Care Products Canada Inc.

July 16, 2012 08:59 ET

Electrolux Assigns Senior U.S. Executive to Canada to Lead Canister Vacuum Product Development for North America

Consumer insights in Canada help define product decisions across North America

MISSISSAUGA, ONTARIO--(Marketwire - July 16, 2012) - Canadians' affinity for canister vacuums has prompted Electrolux to appoint Scott Bolbock to the company's Canadian headquarters in Mississauga. Bolbock and his team are leading canister and power head development for Electrolux Home Care Products across North America.

The 30-year industry veteran, who started his career as a product manager for Eureka in Bloomington, Il, leads a team responsible for the development, growth and product strategy for canister vacuums for Canada, the U.S. and Mexico. Bolbock's team is working closely with international design teams on a range of models and features for the Electrolux and Eureka brands.

"Canadians love their vacuums, especially if they come in the shape of a canister," said Bolbock. "This was the main driver behind the decision to base the canister vacuum team here in Canada."

Bolbock and his Mississauga team are working on a number of products being introduced in the coming months.

"Canadian consumer insights are at the forefront of the product decisions we are making across all our canister product lines," said Bolbock. "We are introducing product innovations like more power and efficiency, lightweight materials, fewer moving parts and smart technology that are going to affect the form and function of our products for years to come."

About Electrolux Home Care Products - EHCP

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, BEAM, Eureka and Frigidaire. In 2010, Forbes Magazine named Electrolux one of the top five global companies in consumer durables and one of 130 Global High Performers. For more information go to www.electrolux.com/press.

Contact Information

  • Pilot PMR for Electrolux Home Care Products Canada
    Renee Mitson
    416-462-0199 Ext. 24
    renee@pilotpmr.com