March 01, 2012 10:03 ET

Electrolux Introduces Vacuum Line in Walmart Stores Across Canada

Select Portable Vacuum Models Available to Suit Wide Range of Cleaning Needs

TORONTO, ONTARIO--(Marketwire - March 1, 2012) - Electrolux Home Care Products Canada is expanding its partnership with Walmart with the addition of four portable vacuum models into its Canadian retail stores. Beginning today, the Rapido™ Hand Vacuum, Ergorapido 2-in-1 Stick Vac™, Nimble™ and UltraActive™ Turbo will be available in Walmart stores across Canada.

The range of Electrolux portable vacuum models includes a hand vacuum and 2-in-1 stick and hand vacuum for quick pickups, as well as the new Nimble upright and UltraActive bagless canister for deeper cleaning.

"Our growing partnership with Walmart allows us to provide customers with even more ways to access our innovative, well-designed and stylish products at competitive price points," said Paul Jeffrey, Director of Marketing, Electrolux Home Care Products Canada. "Walmart's leadership in Canadian retail is a great opportunity for Electrolux to continue to stake its claim as a trusted household brand in Canada."

The relationship with Walmart dates back to the in-store launch of Eureka portable vacuum products. Eureka vacuum models currently available in Walmart Canada stores include the Quick Up® 2-in-1 Cordless, AirSpeed® upright, AirSpeed® Zuum lightweight upright and Rally2™ canister.

The launch is being supported with Electrolux shelf displays in select stores across the country, as well as ads in Walmart flyers, and with Electrolux products available for viewing on the Walmart Canada website.

About Electrolux Home Care Products - EHCP

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, BEAM, Eureka and Frigidaire. In 2010, Forbes Magazine named Electrolux one of the top five global companies in consumer durables and one of 130 Global High Performers. For more information go to www.electrolux.com/press.

Contact Information

  • Pilot PMR for Electrolux Home Care Products Canada
    Antonella Giancarlo
    416-462-0199 x 36