Electrolux Home Care Products Canada Inc.

Electrolux Home Care Products Canada Inc.

November 09, 2010 10:26 ET

Electrolux Pulls the Plug on Noisy Vacuums With UltraSilencer™ DeLux

Sleek Design, Intuitive Features and Streamlined Profile Designed to Tackle Any Living Space

TORONTO, ONTARIO--(Marketwire - Nov. 9, 2010) -

Editors Note: There is a photo associated with this Press Release.

Electrolux is turning up the power and turning down the sound with the UltraSilencer™ DeLux, the quietest vacuum cleaner ever. At 65 decibels (dB), the UltraSilencer DeLux canister reduces noise by 13 dB compared to the average vacuum cleaner to deliver a surprisingly quiet cleaning experience.

"We are proud to say that the UltraSilencer is the first premium vacuum to be YOU-compatible," Navia Sharma, Director of Marketing, Electrolux Home Care Products Canada. "UltraSilencer DeLux is about vacuuming that suits your lifestyle – its whisper-quiet operation is conversation-compatible, sleeping kids-compatible, angry neighbour-compatible, and even hangover-compatible."

UltraSilencer DeLux is ideal for cleaning bare floors and is equipped with a full-size turbo nozzle for cleaning area rugs and low-pile carpets. The lightweight canister is available in two models: the Standard cleaning set, as well as the Premium cleaning set.

"UltraSilencer DeLux is the strong, silent type, delivering the powerful cleaning experience of a full-sized canister without the noise," said Sharma.

UltraSilencer uses Silent Air Technology™ to reduce noise levels without sacrificing suction power or performance. Tests conducted by the American Society for Testing and Materials (ASTM) on the sound power level of vacuum cleaners show UltraSilencer DeLux is quieter than all premium retail canisters with a motorized nozzle in its field and price range.

Electrolux is supporting the UltraSilencer DeLux launch in Canada with the You-compatible media campaign that pokes fun at how quiet the vacuuming experience can be. A consumer giveaway contest is also being hosted online at www.lovetovacuum.com/ultrasilencer.

UltraSilencer DeLux is available at fine retailers across Canada, including Sears.

About Electrolux Central Vacuum Systems

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2010, Forbes Magazine named Electrolux one of the top five global companies in consumer durables and one of 130 Global High Performers. For more information go to www.electrolux.com/press.

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