September 01, 2011 09:00 ET

Electrolux® Nimble™ Conquers Twists and Turns With Swivel Steering and Pure Power

TORONTO, ONTARIO--(Marketwire - Sept. 1, 2011) -

Editors Note: There is a photo associated with this Press Release.

Electrolux takes cleaning power and maneuverability to another level with Nimble, the bagless upright vacuum that adds more swivel to any home's cleaning routine. Nimble combines smooth steering, power and innovative features for superior cleaning performance.

Nimble's innovative design concept is built on a swivel action steering system and cyclonic technology that never loses suction*. Nimble provides maximum maneuverability to help homeowners effortlessly conquer the twists and turns of any home.

"Our goal with Nimble is to provide homeowners with a vacuum that helps them tackle any space, no matter how big or small," says Cheryl Waisanen, Marketing Manager for Electrolux Home Care Products. "Nimble's features are designed to easily maneuver around the home for maximum cleaning flexibility."

Three key design features set Nimble apart. The vacuum's swivel action guidance system corners smoothly to clean tight spaces and maneuver the lightweight 18-pound frame around furniture with ease. An innovative 3-in-1 Versatool tightens to reach into crevices, expands to fit stair steps and opens flat for upholstery. Its Quick-Release Telescopic Wand and hose combination extends cleaning reach up to 14 feet.

Nimble's multi-cyclonic separation system delivers a powerful suction without sacrificing power on carpets or bare floors. Tests conducted by the International Electrotechnical Commission (IEC), designed to measure performance, confirmed Nimble is made to maintain a powerful suction when compared to other dry vacuum cleaners.

The Electrolux Nimble sells for $329.99 at retailers across Canada including Sears, Canadian Tire, and independent retailers. Locations can be found online at Electrolux.ca.

About Electrolux Central Vacuum Systems

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, BEAM, Eureka and Frigidaire. In 2010, Forbes Magazine named Electrolux one of the top five global companies in consumer durables and one of 130 Global High Performers. For more information go to www.electrolux.com/press.

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*Electrolux proves no loss of suction through IEC Test 60312 force edition clause 2.9

Contact Information

  • Pilot PMR for Electrolux Home Care Products Canada
    Antonella Giancarlo
    416-462-0199 x 36