Electronic Arts

Electronic Arts

April 26, 2007 08:00 ET

Electronic Arts to Shape the Future of Game Design in Canada

Media Open House at Burnaby, B.C. studio to also provide sneak previews of soon-to-be-released 'Made in Canada' games

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - April 26, 2007) -



WHAT: Electronic Arts, the world's leading interactive entertainment
software company, is holding a Media Open House at its EA Canada
studio in Burnaby where it will announce plans to make a
significant investment in Canada's game design industry.

Media are invited to take a behind-the-scenes look at the studio
that is developing the most creative and innovative video games
in Canada, as well as get a sneak preview of new and
soon-to-be-released games made right here in Canada. The Open
House comes on the eve of the first ever Vancouver International
Game Summit to be held on May 3 and 4. It's the first time
that Vancouver has hosted an international delegation from the
gaming industry and it is an exciting indication of Vancouver's
growing stronghold on the international interactive entertainment
industry. As the title sponsor of this event, EA is proud to be
taking a leadership role in shaping the game design industry and
the future of gaming in Canada.

WHEN: Wednesday, May 2, 2007

11:00 a.m. - 11:30 a.m. EA announcement (The Bigger Picture
Theatre)
11:30 a.m. - 12:00 p.m. Interview opportunities
12:00 p.m. - 12:30 p.m. Media tour
12:00 p.m. - 2:30 p.m. Media lunch and game demos (Think
Tank Lounge)

WHERE: Electronic Arts Canada
4330 Sanderson Way, Burnaby

WHO: Paul Lee, President, Worldwide Studios, Electronic Arts
Rory Armes, Senior Vice President and Group General Manager,
EA Canada
Dr. Gerri Sinclair, Executive Director, Great Northern Way Campus

PHOTO OPPORTUNITIES:
- Screen shots of new games and demos from EA producers;
- Paul Lee and Rory Armes featured in the state-of-the-art Bigger
Picture Theater; and
- EAC production staff in the electric blue, illuminated Think
Tank Lounge.


About Electronic Arts in Canada

As the world's leading developer of the FIFA Soccer, Need for Speed™, NBA LIVE, and NHL® franchises as well as several new titles in development, EA employs more than 2,000 talented game makers in Canada and has development studios located in Vancouver, Burnaby and Montreal.

To set up an interview, or for further information, please see below contact information.

Media: Security is tight at the EA Complex. Please contact us if you would like to attend the event.

Contact Information