March 11, 2008 10:04 ET

Electronic Retailer Magazine Announces LiveEdit Lab, New York

eMarketer's Geoff Ramsey and Didit's Kevin Lee to Deliver Keynotes

SAN CLEMENTE, CA--(Marketwire - March 11, 2008) - Electronic Retailer Magazine announced it will host its second LiveEdit Lab on April 30, 2008 at New York City's American Conference Center. Entirely unique from other conferences, the LiveEdit Lab delivers the editorial content of Electronic Retailer Magazine in a dynamic, live forum. Attendees interact with the editors, columnists and industry leaders who make Electronic Retailer the leading publication for multichannel retailers.

Geoff Ramsey, co-founder and CEO of eMarketer, will deliver the opening keynote address. One of online marketing's true visionaries, Ramsey is frequently quoted by The Wall Street Journal, Forbes, BusinessWeek, Advertising Age and CNN. He is on the cutting edge of all aspects of digital marketing practices and covers industry trends, best practices and the latest research statistics.

The afternoon keynote will be delivered by Kevin Lee. Lee is the co-founder and executive chairman of Didit, a leading search and interactive marketing agency based in Rockville Centre, N.Y. One of the industry's foremost search engine marketing experts, Lee was a founding board member of the Search Engine Marketing Professional Organization (SEMPO) and served as the agency's first elected chairman. An in-demand speaker, he is regularly quoted in The Wall Street Journal, The New York Times and BusinessWeek. Lee also is the author of "The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy."

The one-day event kicks off with two concurrent sessions: an online marketing training session and an executive media summit co-moderated by Maria Kennedy of Discovery Communications and Dick Wechsler of Lockard & Wechsler Direct. Later in the day, Greg Jarboe of SEO-PR will detail the changing role of public relations in the digital age. Ken Osborn, CEO of Liquid Focus, will discuss online video applications and Suzy Meriwether of Right Now Technologies will address the latest, best-in-class customer service strategies and solutions.

West Corporation, the leading provider of customer-contact solutions and voice-related services, is LiveEdit Lab, New York's presenting sponsor.

The cost of registration is $595 and includes breakfast, lunch and a networking reception. To register or for more information, contact Gina Cohen at 949-489-5501 or via e-mail at gcohen@retailing.org, or visit www.electronicretailermag.com/liveedit.