SOURCE: Electronic Retailer Magazine
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March 11, 2008 10:04 ET
Electronic Retailer Magazine Announces LiveEdit Lab, New York
eMarketer's Geoff Ramsey and Didit's Kevin Lee to Deliver Keynotes
SAN CLEMENTE, CA--(Marketwire - March 11, 2008) - Electronic Retailer Magazine announced it
will host its second LiveEdit Lab on April 30, 2008 at New York City's
American Conference Center. Entirely unique from other conferences, the
LiveEdit Lab delivers the editorial content of Electronic Retailer Magazine
in a dynamic, live forum. Attendees interact with the editors, columnists
and industry leaders who make Electronic Retailer the leading publication
for multichannel retailers.
Geoff Ramsey, co-founder and CEO of eMarketer, will deliver the opening
keynote address. One of online marketing's true visionaries, Ramsey is
frequently quoted by The Wall Street Journal, Forbes, BusinessWeek,
Advertising Age and CNN. He is on the cutting edge of all aspects of
digital marketing practices and covers industry trends, best practices and
the latest research statistics.
The afternoon keynote will be delivered by Kevin Lee. Lee is the co-founder
and executive chairman of Didit, a leading search and interactive marketing
agency based in Rockville Centre, N.Y. One of the industry's foremost
search engine marketing experts, Lee was a founding board member of the
Search Engine Marketing Professional Organization (SEMPO) and served as the
agency's first elected chairman. An in-demand speaker, he is regularly
quoted in The Wall Street Journal, The New York Times and BusinessWeek. Lee
also is the author of "The Eyes Have It: How to Market in an Age of
Divergent Consumers, Media Chaos and Advertising Anarchy."
The one-day event kicks off with two concurrent sessions: an online
marketing training session and an executive media summit co-moderated by
Maria Kennedy of Discovery Communications and Dick Wechsler of Lockard &
Wechsler Direct. Later in the day, Greg Jarboe of SEO-PR will detail the
changing role of public relations in the digital age. Ken Osborn, CEO of
Liquid Focus, will discuss online video applications and Suzy Meriwether of
Right Now Technologies will address the latest, best-in-class customer
service strategies and solutions.
West Corporation, the leading provider of customer-contact solutions and
voice-related services, is LiveEdit Lab, New York's presenting sponsor.
The cost of registration is $595 and includes breakfast, lunch and a
networking reception. To register or for more information, contact Gina
Cohen at 949-489-5501 or via e-mail at gcohen@retailing.org, or visit
www.electronicretailermag.com/liveedit.