SOURCE: Electronic Retailer Magazine

February 22, 2008 09:00 ET

Electronic Retailer Magazine Announces Second LiveEdit Lab

eMarketer's Geoff Ramsey to Headline New York City Event

SAN CLEMENTE, CA--(Marketwire - February 22, 2008) - Electronic Retailer Magazine announced it will host its second LiveEdit Lab on April 30, 2008 at New York City's American Conference Center. The LiveEdit Lab format, which debuted this January in Santa Monica, Calif., has been universally praised by attendees. Entirely unique from other conferences, the LiveEdit Lab delivers the editorial content of Electronic Retailer Magazine in a live forum. Attendees interact with the editors, columnists and industry leaders who make Electronic Retailer the leading publication for multichannel retailers.

Geoff Ramsey, co-founder and CEO of eMarketer, will deliver the keynote address. One of online marketing's true visionaries, Ramsey is frequently quoted by The Wall Street Journal, Forbes, BusinessWeek, Advertising Age and CNN. Ramsey is one of the industry's most dynamic, engaging and in-demand speakers. He is on the cutting edge of all aspects of digital marketing practices and covers industry trends, best practices and the latest research statistics.

The one-day event kicks off with two concurrent sessions: an online marketing training session and an executive media summit co-moderated by Maria Kennedy of Discovery Communications and Dick Wechsler of Lockard & Wechsler Direct. Ken Osborn, CEO of Liquid Focus, will discuss online video applications and Suzy Meriwether of Right Now Technologies will address the newest customer service strategies and solutions. Additional industry experts will discuss topics such as advanced e-commerce platforms, search engine marketing and optimization, affiliate marketing, social media, usability, landing page optimization and the changing role of the public relations manager in the digital age.

The cost of registration is $595 and includes breakfast, lunch and a networking reception from 4:00 - 6:00 pm. To register or for more information, contact Gina Cohen at 949-489-5501 or via e-mail at gcohen@retailing.org, or visit www.electronicretailermag.com/liveedit.

ABOUT ELECTRONIC RETAILER MAGAZINE

Electronic Retailer Magazine (www.electronicretailermag.com) is a monthly international business-to-business publication for e-tailers, brick-and-mortar retailers, and direct and traditional marketers looking to expand their advertising message through multichannel methods. Electronic Retailer is published by the Electronic Retailing Association (ERA), a trade organization that represents the leaders of direct response -- member companies that maximize revenues through electronic retailing on television, online, mobile and on radio.

Contact Information

  • Media Contact:
    Lauren Meley
    Enten & Associates, Inc.
    301-913-0010 ext. 127
    Email Contact