SOURCE: Electronic Retailing Association

Electronic Retailing Association

September 09, 2014 14:52 ET

Electronic Retailing Association to Host 21st Annual Direct-to-Consumer Convention in Las Vegas

2014 ERA D2C Convention Provides Best Practices, New Innovations, and Educational Insights for Direct Response Professionals

WASHINGTON, DC--(Marketwired - Sep 9, 2014) - The Electronic Retailing Association (ERA) presents its 21st consecutive Direct-to-Consumer (D2C) Convention from September 16-18 at Wynn, Las Vegas. The theme of this year's convention is "Branch Into New Growth With Smarter Multi-Channel Strategies."

The ERA D2C Convention hosts over 3,400 professionals in direct response, including marketers, inventors, creative and productive agencies, media buyers, suppliers, and e-commerce firms. During the Masters Series presentations and 15-minute "Lightning Sessions," participants will learn from direct response, mobile, e-commerce, and social media experts on how to build their business by embracing new multi-channel marketing models. Through these sessions and supplemental networking events, attendees, exhibitors, and presenters will make connections and seal the deals that will grow their business and generate profit.

"As the only trade association that represents the global leaders of the direct-to-consumer marketplace, ERA is honored to provide the D2C Convention for its dedicated members," said Julie Coons, President and CEO of ERA. "We are committed to delivering valuable educational experiences and helping direct response professionals stay ahead of the curve." 

The Keynote Speaker is Sukhinder Singh Cassidy, Founder and Chairman of Joyus, the first premium online video shopping network. Her presentation titled "Internet is the New TV: Using Video Commerce to Unlock Sales Online," will take place on Wednesday, September 17th. Masters Series presentations will take place Tuesday through Thursday, featuring over 30 digital marketing and omnichannel expert speakers.

To learn more visit

About the 2014 ERA D2C Convention

The Electronic Retailing Association's 2014 ERA D2C Convention is the 21st annual show, where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 3,400 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor.

About the Electronic Retailing Association

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www(dot)retailing(dot)org.

Contact Information

  • Media Contact
    Mari Escamilla
    Marketing Maven
    Tel. 310-341-7352
    Email Contact