September 15, 2010 09:00 ET

Electronic Retailing Association Names LiveOps Executive to Board of Directors

SANTA CLARA, CA--(Marketwire - September 15, 2010) - LiveOps today announced that Matthew Fisher, Executive Vice President, has been appointed to a two-year term on the Electronic Retailing Association's (ERA) Board of Directors. A ten-year industry veteran, Fisher will be joining a prestigious list of industry experts responsible for setting the strategic direction for the organization's support of the electronic retailing industry.

ERA strives to maintain exceptional leadership standards on its U.S. Board of Directors, and each director is nominated and selected by ERA's Nominating Committee to serve a two- or three-year term. At LiveOps, Fisher brings a decade of strategic, business development, and client services expertise to the company's Agent Services Division.

"As our industry continues to experience unparalleled growth, we have the opportunity to demonstrate its importance as a lucrative sales channel and economic driver," says Julie Coons, ERA's president and CEO. "Our board is comprised of some of the best minds in the direct response industry, and we are pleased to have Matt as a director."

LiveOps provides customers in need of contact center services the best campaign results by providing an innovative on-demand technology platform, agent and integrated voice response (IVR) quality services. Combined with the company's innovative Workforce Cloud, LiveOps is able to handle the spiky patterns standard for sales-oriented campaigns. LiveOps' Agent Services customers represent a wide range of industries from beauty and health, to insurance and financial services. With LiveOps, customers are afforded numerous benefits:

  • The lowest call wait time in the industry
  • Up to 33 percent more revenue per campaign
  • Call abandonment rates under 1 percent (versus 15 percent in the industry)
  • Order values that are 15-34 percent higher than the industry average by utilizing revenue maximization strategies for up selling
  • 10 to 50 percent additional profit by applying top performing, third-party marketing offers

"LiveOps has been a great partner for us," said Keith Mirchandani, CEO and President of Tristar Products, Inc. "They understand the importance of conversion and providing a quality experience for the customer, that ultimately can lead to increased revenue per order for products and services. I am pleased to see both Matt and LiveOps recognized with this Board role."

Fisher's appointment to the ERA Board of Directors follows the announcement of John Antezana, LiveOps Account Management, as the official Chairman of the ERA's U.S. Hispanic Council. 

Meet LiveOps at 2010 ERA D2C Convention
Join LiveOps executives at ERA D2C Convention in Las Vegas, September 21-23, 2010. LiveOps will be exhibiting in Booth #800. Also, LiveOps EVP Matt Fisher will be participating on two panels discussing trends and innovation in teleservices.

Supporting Resources

About LiveOps, Inc.
LiveOps is revolutionizing the world of work. The company offers innovative solutions aimed at solving technology and workforce needs for today's businesses. LiveOps' "Contact Center Cloud" is the award-winning technology platform that enables companies to enhance their consumer experience while achieving measurable operational efficiencies. Based on this same cloud-based platform, LiveOps offers "Workforce Cloud," the largest marketplace for call center workers, uniting more than 20,000 independent agents with companies in a wide range of industries including financial, health, insurance, retail, marketing and media. The company has created an environment where work and talent are unconstrained by geographical boundaries, and the right people are engaged in the right work at the right time. The company has been recognized by business and government organizations for its technology, innovative business model and visionary leadership team. LiveOps is headquartered in Santa Clara, California.

About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, Discovery Communications, Gaiam, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, Telebrands, ShopNBC and Thane. For more information about ERA, please visit