SOURCE: Elegant Illusions

September 11, 2006 20:00 ET

Elegant Illusions, Inc. Reports August 2006 Revenues

PACIFIC GROVE, CA -- (MARKET WIRE) -- September 11, 2006 -- Elegant Illusions, Inc., (PINKSHEETS: EILL), announced today that total revenues for August 2006 were down approximately 24% from total revenues for August 2005. Same store revenues for August 2006 were down 20% from August 2005.

The store on Bourbon St, located in New Orleans reopened for business in the beginning of December and is generating approximately 50% of pre-Katrina revenues. The Riverwalk location in New Orleans remains closed. The loss of sales from these stores has had a major impact on same store and Company wide revenues for the period.

The Company closed its St. Croix stores in August.

Company wide figures are based on the revenues of 19 stores in 2006 versus revenues of 22 stores in 2005.

Elegant Illusions, Inc. is engaged primarily in the created gem and copy jewelry business with 19 specialty stores across the continental United States.

This release includes certain forward-looking information. This forward-looking information involves certain risks and uncertainties which could cause actual results to differ materially from those discussed herein including, but not limited to, risks relating to changing economic conditions, competitive pressures and changes in expenses (such as changes in labor, rent and/or inventory purchase costs). Forward-looking information generally is information stated to be anticipated, expected or projected by the Company. We caution readers that any such forward-looking statements are based on our current expectations and beliefs but are not guarantees of future performance. Actual results could differ materially from those expressed or implied in the forward-looking statements. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.

Contact Information

  • Contact:
    James Cardinal
    Elegant Illusions, Inc.
    (831) 649-1814
    Email Contact