SOURCE: Elegant Illusions

Elegant Illusions

June 26, 2013 19:49 ET

Elegant Illusions, Inc. Reports Mar-May 2013 Same Store and Companywide Revenues

PACIFIC GROVE, CA--(Marketwired - Jun 26, 2013) - Elegant Illusions, Inc. (PINKSHEETS: EILL) announces

  • Mar 2013 Companywide Sales up 2% - Same Store Sales up 9%
  • Apr 2013 Companywide Sales down 42% - Same Store Sales down 41%
  • May 2013 Companywide Sales down 17% - Same Store Sales down 17%

During the months of September through March the Company demonstrated resiliency and sustainability by staying near last year's numbers in both same store and companywide. However, beginning in April the Company has seen a significant shift in retail spending and client concern.

The Company is continuing to maintain greater contact with past clients; added moderate price points and staff support is still in place. Additionally, the Company is lowering its prices across the board to raise the level of sales.

The single most contributing factor in sales growth and the possibility of future Companywide sales growth in the near term is the development of fine art sales. That possibility was delivered on until April at which time art sales slowed dramatically and affected the Company's overall sales. The Company continues to lower its overhead. Because the Company owns all of its inventory we are able to immediately lower prices due to the drop in gold and silver and customer malaise and in purchasing new inventory at today's prices still maintain a reasonable profit margin that should sustain the Company until our direction becomes more clear.

The Company continues to be debt free with a PCAOB audited financial and has the potential to list on a higher exchange when conditions are correct.

Companywide figures are based on the revenues of 7 stores in 2012 versus revenues of 6 stores in 2013.

Elegant Illusions, Inc. is engaged primarily in the created gem jewelry business with 6 specialty stores across the continental United States. The Company also has art galleries in Carmel and New Orleans that are contributing a greater share of sales to the Company.

This release includes certain forward-looking information. This forward-looking information involves certain risks and uncertainties which could cause actual results to differ materially from those discussed herein including, but not limited to, risks relating to changing economic conditions, competitive pressures and changes in expenses (such as changes in labor, rent and/or inventory purchase costs). Forward-looking information generally is information stated to be anticipated, expected or projected by the Company. We caution readers that any such forward-looking statements are based on our current expectations and beliefs but are not guarantees of future performance. Actual results could differ materially from those expressed or implied in the forward-looking statements. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.

Contact Information

  • Contact:
    James Cardinal
    Elegant Illusions, Inc
    (831) 649-1814
    Email Contact