SOURCE: Elektrobit Automotive

Elektrobit Automotive

July 01, 2015 09:00 ET

Elektrobit (EB) to Host Grand Opening Reception for Automotive Software Innovation Lab in Silicon Valley

New Innovation Lab to Spur Collaboration Among EB, Automakers and Tech Companies for Connected and Autonomous Driving Solutions

SAN JOSE, CA--(Marketwired - Jul 1, 2015) -

WHAT: Elektrobit (EB) is holding a party for its customers, partners, and friends to celebrate the opening of its new Automotive Innovation Lab in the San Francisco Bay Area. The Innovation Lab will focus on the development of advanced solutions for in-car connectivity and autonomous driving, based on the company's software and systems innovations.

The event will feature speakers from EB and its partner companies and showcase technology demonstrations in vehicles including the BMW i8. It will also provide an excellent opportunity for attendees to network with others in the auto-tech industry. Cocktails and hors d'oeuvres will be served.

"We're inviting our new Silicon Valley neighbors and long-time partners Ford and NVIDIA to join us as we celebrate the opening of our new Innovation Lab," said Alexander Kocher, President Automotive Business Segment at EB. "We're looking forward to contributing to the incredible creativity and productivity of the Valley."

EB will collaborate with and contribute to the vibrant and innovative community of technology companies in the Silicon Valley to build the software and systems needed by the automotive industry as it moves towards a new era of mobility. The company's HMI, navigation, driver assistance and electronic control unit software powers more than 75 million vehicles worldwide.

WHO: Featured speakers will include:

  • Alexander Kocher, President Automotive Business Segment
  • Walter Sullivan, Head of Innovation Lab, Silicon Valley
  • Martin Schleicher, Executive Vice President, Strategy and Partnerships
  • Manuela Papadopol, Director, Global Marketing Automotive
  • Thilo Koslowski, Vice President, Practice Leader Automotive & Smart Mobility, Gartner
  • Danny Shapiro, Senior Director Automotive, NVIDIA
  • Dragos Maciuca, Technical Director, Research and Innovation Center, Ford Motor Company

WHERE: Club Auto Sport
521 Charcot Ave.
San Jose, CA 95131

WHEN: Monday, July 13, 2015
 3:30 p.m. -- 6:30 p.m.

HOW: To RSVP, please respond to

Elektrobit (EB) - Automotive Software
EB represents one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the development of innovative products, it also specializes in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, infotainment, navigation, HMI and driver assistance systems. EB continues to invest in feature integration and development tools so that the in-vehicle devices get to market more quickly and ship in volume sooner.

Contact Information

  • Further Information:
    Sharon Beyerlein
    Marketing Manager, North America
    Elektrobit Automotive
    Tel. +1 425.286.5202
    Email: Email Contact

    Stephannie Depa
    Breakaway Communications for EB
    Tel. +1 415.358.2485
    Mobile. +1 530.864.0136
    Email: Email Contact