SOURCE: Element 21 Golf Co.

June 09, 2008 12:05 ET

Element 21 Announces Launch of Marketing Campaign on the Golf Channel

Company to Air 200 30-Second Commercials per Week in Seven Leading Golf Markets

TORONTO--(Marketwire - June 9, 2008) - Element 21 Golf Company (OTCBB: ETGF) (FRANKFURT: BJQ), the leading manufacturer of advanced Scandium Alloy golf and fishing equipment, announced today that in addition to the launch of its infomercial on the Golf Channel, it is also launching a marketing 30s commercial campaign on the Golf Channel in seven leading golf markets. Initial broadcast areas were chosen based on the presence of retailers that carry Element 21 Scandium Golf equipment. The markets where the commercials will air include Atlanta, Chicago, Columbus, Hartford, Myrtle Beach, Dallas and Washington.

"The expansion of our marketing campaign is designed to build on the momentum we have been generating, which has seen the Company report five consecutive quarters of sequential revenue growth," said Nataliya Hearn, President and CEO of Element 21. "The commercials are designed to educate the consumers on the advantage of Scandium, and to drive sales of our revolutionary golf clubs that have the ability to improve performance among both novice and experienced golfers."

About Element 21 Golf Company:

Element 21 Golf Company develops and markets award winning golf and fishing products made from the Company's next-generation, proprietary Scandium Alloys. Element 21's high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US$5.5 billion golf and the US$48 billion international fishing markets.

Originally developed for advanced aeronautics in jet fighters including the MiG, Element 21's patented Scandium Alloys provides the highest strength-to-weight ratio of any material currently used in sports -- 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.

Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world's largest sports fishing trade show.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. Element 21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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