SOURCE: Element 21 Golf Co.

August 31, 2007 08:00 ET

Element 21 Fishing to Launch TV Commercials on the Outdoor Network

TORONTO--(Marketwire - August 31, 2007) - Element 21 Golf Company ("e21") (OTCBB: EGLF) (FRANKFURT: BJQ) the manufacturer of advanced Scandium Alloy golf and fishing equipment, announced today that Element 21's fishing division has produced a series of commercials for the Outdoor Network Channel. These commercials will debut this Monday (September 3, 2007) from 6pm till 1am.

Element 21 Fishing will launch sales of its fishing rods through the advertising campaign on the Outdoor Network. The new product line, which includes the Carrot Stix LTX Rods, will be featured in a series of 30 and 60 seconds commercials on the Outdoor Network, this Monday (September 3, 2007) from 6pm until 1 am. Six commercial spots have been purchased on primetime Labor Day weekend during the Ultimate Fishing Televised Contest.

The commercials feature Boyd Duckett (the 2007 US Bass Champion) competing against various anglers. Boyd Duckett is Element 21's Fishing spokesman, who endorses Element 21 brand and equipment.

The Carrot LTX Rods featured in the commercial are super light and strong, representing Element 21's commitment to advancement of sports through science. These rods are 3.1 oz. at 6 feet 9 inches length with parabolic action. The Carrot LTX is part of the new line of Element 21 revolutionary fishing rods designed by the winning designer Ken Whiting. Element 21's scientific breakthrough and revolutionary designs have received the highest industry honors, by winning three first prizes, including the "Best of Show" at the 2007 iCAST show.

About Element 21 Golf Company:

Element 21 Golf Company (e21) develops and markets award-winning golf and fishing products made from the Company's next-generation, proprietary Scandium Alloys. E21's high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US$5.5 billion golf and the US$48 billion international fishing markets.

Originally developed for advanced aeronautics in jet fighters including the MiG, e21's patented Scandium Alloys provides the highest strength-to-weight ratio of any material currently used in sports -- 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.

Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world's largest sports fishing trade show.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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