SOURCE: Element 21 Golf Co.

October 17, 2007 15:30 ET

Element 21 Golf Company Embarks on an Extensive T.V. Campaign to Advertise Their Award Winning Carrot Stix LTX Fishing Rods to Reach Over 45 Million Housesholds

TORONTO--(Marketwire - October 17, 2007) - Element 21 Golf Company ("e21") (OTCBB: EGLF) (FRANKFURT: BJQ), the manufacturer of advanced Scandium Alloy golf and fishing equipment, announces they will launch a pre Christmas test campaign for the Worlds First Bio-Fiber technology Carrot Stix LTX fishing rods.

The commercials will run, beginning in late October through mid November, on The Outdoor Channel and The Sportsman Channel that reach 30 million and 15 million households respectively. They will incorporate both 30 and 60 second clips which will be strategically placed to reach the audience of these networks with a total frequency of 70 aired messages.

The Carrot Stix LTX Rods featured in the commercial are super light and strong, representing Element 21's commitment to advancement of sports through science. These rods are 3.1 oz. at 6 feet 9 inches length with parabolic action. The Carrot LTX is part of the new line of Element 21 revolutionary fishing rods designed by the winning designer Ken Whiting. Element 21's scientific breakthrough and revolutionary designs have received the highest industry honours, by winning three first prizes, including the "Best of Show" at the 2007 iCAST show. Besides Boyd Duckett (the 2007 US Bass Champion), the rods have also been tested by Henry Waszczuk, the Executive Producer & Host of Fishing the Flats television show. Please see the attached photo of Henry with four Carrot Stix LTX and 15 lbs red fish.

The Carrot LTX Rods are currently available for purchase at These rods are priced at $149.95 and provide the best pricing for this weight and performance.

The commercials feature Boyd Duckett competing against various anglers. Boyd Duckett is Element 21's Fishing spokesman, who endorses Element 21 brand and equipment.

                                DATES                    Total
Network-Frequency       Length  22-  29-  5-   12-     Commercial
Schedule                        Oct  Oct  Nov  Nov      Frequency

OUTDOOR CHANNEL            30 million Households
Ultimate Match  Fishing  :30     1    1    1    1          4

Monday 6:30pm - 7:00pm   :60     2    2    2    2          8
Fishing block            :60     4    4    4    4         16
Monday  8p-9pm           :30     2    2    2    2          8
Primetime fishing block  :60     4    4    4    4         16

SPORTSMAN CHANNEL         15 million Households
M-Sun 7pm-12mid (EST)    :30    21                        21
Primetime Fishing
 Block                   :60    21                        21
TOTAL                                                     94

About Element 21 Golf Company:

Element 21 Golf Company (e21) develops and markets award-winning golf and fishing products made from the Company's next-generation, proprietary Scandium Alloys. E21's high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US$5.5 billion golf and the US$48 billion international fishing markets.

Originally developed for advanced aeronautics in jet fighters including the MiG, e21's patented Scandium Alloys provides the highest strength-to-weight ratio of any material currently used in sports -- 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.

Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world's largest sports fishing trade show.

Forward-Looking Statements

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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