SOURCE: Element 21 Golf Co.

January 16, 2007 08:00 ET

Element 21 Golf Company Partners With Triangle Corporation for Licensing in Japan

TORONTO -- (MARKET WIRE) -- January 16, 2007 -- Element 21 Golf Company ("E21") (OTCBB: EGLF) (FRANKFURT: BJQ), a manufacturer of advanced Scandium Metal Alloy golf equipment, is pleased to announce the appointment of Triangle Corporation to be the exclusive Licensing Agent for the territory of Japan.

The interest in E21 brand follows the launch of a gold plated golf ball from the International Space Station on November 22, 2006. The ball already has traveled 25 million miles further than NASA's estimate, and continues to add distance to the Longest Drive in history ( and on Internationally, this event has created the foundation for brand recognition of E21. The company also manages the International Space Station Golf and Leisure Club, which has "out of this world" potential to further engage technologically savvy Japanese market.

The Triangle license is not an equipment sales license, and will represent E21 in connection with the marketing of various articles of general merchandise. "We are extremely pleased with the Triangle partnership which will continue building awareness of the brand in Japan. The increased recognition and consumer education of the E21 technologies will be followed by product introduction in properly timed sequence. Japan is regarded as the second most important market to the US domestic golf equipment sales," said Dr. Hearn, President and CEO.

Triangle Corporation is a leading Japanese full-service intellectual property management company with offices in Osaka and Tokyo. They have established an impressive track record handling trademarks and copyrighted properties for major international brands. Their success, built through their ability to understand the unique demands of the Japanese market and each of their client's strategic objectives, has allowed Triangle to maintain long-term relationships with brands which extend into the areas of sports, collegiate, characters, designer and life-style licensing. Through its many years of licensing, Triangle has represented well known brands including Callaway Golf Company, Ben Hogan, Top-Flite, Spalding Sports Worldwide, The Boston Marathon, Davis Cup, The Indy 500, Voit and many others.

Bill Dey (COO) noted that, "E21 will work closely with the team at Triangle developing licensing strategies to establish ideal brand extensions for the E21 name in the appropriate categories, and in turn, Triangle will manage these sub-license Agreements on behalf of E21 in Japan."

About Element 21 Golf Company:

Element 21 Golf Company is a Delaware company trading on the OTCBB and the Frankfurt Stock Exchange (FWB) with offices in New Jersey, USA and Toronto, Canada. E21 holds the exclusive right to manufacture golf products using its proprietary E21 Scandium Metal Alloy. Simply put, E21 clubs are using next-generation technology that delivers marked improvements in distance, consistency, accuracy and feel over any of the most popular products in the $5.5 billion U.S. golf equipment marketplace.

Based on this superior performance, a number of high profile golf professionals have switched to or have begun testing E21's Eagle One shafts in recent months.

E21 Scandium Metal Alloy is the secret behind this advanced performance. Originally developed for advanced aeronautics in jet fighters such as the MiG, it is 55% lighter and offers a 25% greater strength-to-weight advantage over Titanium alloys, the current standard in the golf equipment industry. E21 Scandium Metal Alloys allows greater freedom to move more weight to the perimeter of the club face in woods and hybrids than any other metal, resulting in a significantly larger sweet spot than any other club head. Additionally, E21 Scandium Metal Alloy shafts are almost perfectly symmetrical at 99.5-99.9%, compared to 60-78% typical in graphite shafts and 80-85% for steel.

E21 Golf -- Better Science. Better Performance.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting E21 and its business. A number of these risks and uncertainties are described in E21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. E21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Contact Information