SOURCE: Element 21 Golf Co.

July 17, 2008 13:40 ET

Element 21 Golf Company Wins Best Product Award Second Year in a Row at the Leading Sportfishing Trade Show

TORONTO--(Marketwire - July 17, 2008) - Element 21 Golf Company (OTCBB: ETGF) (FRANKFURT: BJQ), the leading manufacturer of advanced Scandium Alloy golf and fishing equipment, announced today that it has won best product award at The International Convention of Allied Sportfishing Trades (ICAST), the world's largest sportfishing trade show, being held at the Las Vegas Convention Center from July 16-18th. The Company won in the best Clothing Category with the introduction of the "CarroTex" insulation in its line of Wind, Rain and Ice thermal rain gear. This is the second year that Element 21 has won Best product awards at the iCAST, which is the cornerstone of the sportfishing industry, helping to drive sportfishing companies' product sales year round. From buyers to media to exhibitors, ICAST annually attracts 7,000 members of the international sportfishing community.

"This is our entry point into the hunting and fishing clothing market. Once again, our technology outperforms and delivers. The sports clothing market, yet again, will expand our sales and revenue opportunities in 2008-2009, just as entry into the fishing market did last year," said Nataliya Hearn, President and CEO of Element 21. "Due to the overwhelming response our freshwater and saltwater rods have already received, we believe that our latest products will help build on our reputation for innovation. We also believe that our Winning apparel line will allow us to generate the same interest among fishermen that our fishing rods have."

Element 21 winning Wind, Fire and Ice thermal rain gear showcases the Company's new "CarroTex" insulation. "CarroTex" is ultra thin, only 2 mm thick in Wind, Rain and Ice, but provides an insulation value equal to eight times that of conventional insulations such as Poly Fill or Thinsulate. "CarroTex" is composed of 90% air making it a highly effective insulator and has the lowest thermal conductivity of any material known to man. "CarroTex" is 100% breathable, extremely strong and durable, supple, as well as 100% fire resistant and uses a person's body heat for warmth. In the same way it keeps heat in, it keeps cold out because of its low thermal conductivity creating kind of a greenhouse effect within the suit. Another feature of "CarroTex" is that it does not lose insulation value in compression as do other insulations such as Thinsulate and Poly Fill. You can sit on an ice cold rock, lean up against a snow covered tree and never notice a thing.

Ken Whiting, dubbed "THE WIZARD OF RODS" by Field & Stream writer John Merwin, has been instrumental in developing Element 21 winning products. Whiting, who is widely known and respected in the tackle industry for his innovation and technology, brings to Element 21 some 27 years of successful product design and development experience. Ken has won six "Best of Show"s in the rod category out of the seven years he has been in the tackle industry, with five of them back to back.

The Company's products are on display at Booth # 2035.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. Element 21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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